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Industry & CB News What the 2026 Home Shopping Season Report Means for Your Real Estate Marketing Right Now What the 2026 Home Shopping Season Report Means for Your Real Estate Marketing Right Now Every spring, agents ask the same question: Is this the year the market finally opens back up? This year, Coldwell Banker just answered it — with data. The 2026 Home Shopping Season Report surveyed more than 700 real estate agents […]
Industry & CB News The Power Play Behind Agent Success: What the Coldwell Banker & Guaranteed Rate Affinity Partnership Really Means for Real Estate Agents If you want a front-row seat to one of the most strategic conversations happening in real estate right now, the latest episode of the Better Together podcast delivers exactly that. Hosted by Lindsay Listanski, National Vice President of Marketing at Coldwell Banker, the episode brought together two of the most respected leaders in the industry […]
Industry & CB News How Top Real Estate Agents Handle Seller Objections: Insights from Coldwell Banker’s Growth Mastermind – April 2026 What Real Estate Agents Need to Know About Handling Seller Objections If you’re a real estate agent struggling to convert listing appointments into signed agreements, you’re not alone. One of the most common challenges agents face isn’t finding sellers—it’s convincing them to sign with you instead of your competitors, and at the commission rate you’re […]
Industry & CB News What I Learned at This Week’s Growth Mastermind: FinCEN, Redfin, Community‑Driven Growth & The Future of AI in Real Estate Marketing On March 11th, 2026, I sat inside our Coldwell Banker headquarters here in Madison, NJ for one of the most value-packed Growth Mastermind sessions I’ve attended yet. Michael Penissi brought together an incredible lineup—David Palmer, Katelyn E. Sullivan, and Alex McAteer—and each one of them delivered something every real estate agent in our company needs […]
Industry & CB News Why This “Better Together” Conversation Is Worth Watching for Every Real Estate Agent If you work in real estate right now, you can feel it: the market is moving again—but not in the same way it used to. Recently, I watched a conversation featuring leaders from Coldwell Banker Realty and Guaranteed Rate Affinity that stopped me mid‑scroll. Not because it was flashy or dramatic—but because it clearly articulated […]
Industry & CB News Spring Training – March 2026 Success in the spring market starts with preparation. Coldwell Banker Realty Marketing Spring Training is your preseason plan to sharpen your marketing, strengthen listing readiness, and step into the season ready to win.   Listings aren’t won on Opening Day; they are won in the preparation that happens beforehand. Spring Training is designed to refine […]
Industry & CB News Inside the Growth Mastermind: What I Learned Directly from Compass International Holdings CEO Robert Reffkin   Inside the Growth Mastermind: What I Learned Directly from Compass International Holdings CEO Robert Reffkin By Philip Brown, Field Marketing Specialist – Coldwell Banker, part of Compass International Holdings The real estate industry is changing faster than ever—and the leaders shaping that change are defining the future for agents, brokerages, and consumers alike. As […]
Industry & CB News AEO Get Found Online – February 2026 Dear Agents,   February’s marketing theme, Get Found Online with AEO, Google, and AI Content, focuses on how search is changing and what you can do to make sure clients can find you as AI-powered search becomes more common.   Today, people aren’t just typing searches into Google. They’re asking AI tools real questions and […]
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Industry & CB News How Real Estate Agents Can Prepare for Success in 2026: A Marketing Playbook   How Real Estate Agents Can Prepare for Success in 2026: Marketing Playbook By Philip Brown, Specialist Field Marketing — Coldwell Banker Realty The last day of the year is the best day to set the tone for the next one. If you’re a real estate agent, 2026 is shaping up to be a year […]
Industry & CB News Covenant House – Help Youth Overcome Homelessness. Help youth overcome homelessness. Coldwell Banker is fundraising for Covenant House, an organization providing safe shelter and loving care to youth facing homelessness in 34 cities across the United States, Latin America, and Canada. At Covenant House, young people are supported and encouraged as they work to build independent futures. Your support matters. Donations to […]
Industry & CB News 2026 Agent Marketing Plan – December 2025 The 2026 Agent Marketing Plan is officially live — built to help you plan smarter, market stronger, and grow your business with confidence.   Here’s how to make the most of it: Download your plan: Visit Desk > My Business to access the digital or print version. Use it as your guide: Set quarterly goals, […]
Industry & CB News Starting Strong: Lessons Every New Real Estate Agent Should Know Starting Strong: Lessons Every New Real Estate Agent Should Know Breaking into real estate can feel exciting—but also overwhelming. Many new agents discover that the early months are full of unexpected challenges. If you’re just starting out, here are some real-world lessons and practical tips to help you navigate the journey. 1. Trust and Professional […]
Industry & CB News 2026 Agent Marketing Plan – November 2025 The 2026 Agent Marketing Plan is officially live — built to help you plan smarter, market stronger, and grow your business with confidence.   Here’s how to make the most of it: Download your plan: Visit Desk > My Business to access the digital or print version. Use it as your guide: Set quarterly goals, […]
Industry & CB News Finish Strong – October 2025 October’s marketing theme, Finish Strong: Why the Fourth Quarter Matters, highlights how to maximize the fourth quarter and convert year-end actions into next year’s wins. Key areas of focus this month: Review 2025 Goals: Assess progress to date, identify gaps, and adjust your plan. Refresh Stale Listings: Reevaluate your current listings and develop an action […]
Industry & CB News Back to School – September 2025 Sharpen your skills and start the fall strong with our Back to School with Field Marketing Workshop Series — five weeks of virtual workshops built around practical marketing strategies. Each workshop is designed to support you through distinct phases of your professional journey – from listing a home to re-engaging your sphere. You’ll leave with […]
Industry & CB News Winning Buyers, Closing Deal – August 2025 This month, our focus is on helping you strengthen your skills when working with potential buyers. To support you, we’ve put together the best resources available to highlight your expertise and unique value. We call it the Buyer Bundle—a collection of marketing and educational materials designed to make working with both new and experienced buyers […]

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