Home Platform / FAQs
Quick Answers, Straight From the Source
The questions agents ask most about Home Platform — filter by topic to find what you need.
Are Private Exclusives searchable in a standard MLS-style filter?
No. Private Exclusives are off-market listings shared only within the platform, included in the "Only on Home" inventory along with Exclusives and Make Me Sell listings — accessible in-platform but not exposed through traditional MLS-style search filters.
If a Make Me Sell address is private, what do other agents actually see?
The exact location stays hidden. Instead, general details like neighborhood, bed/bath count, square footage, and the owner's aspirational price are shown, along with a confidential property ID agents can use to reach out — the client's identity stays undisclosed.
Where does Agent Network data come from, and how far back does it go?
It pulls from transactional activity and listing signals — buyer/seller representation, listing engagement — looking back 24 months. It's based on recent verified activity, not a full MLS archive pull.
Should I use default MLS filters or my MLS-specific filters?
The recommended approach is the default filters, since they provide broader coverage. If you're more comfortable with your MLS-specific filters, you can set that as your preference in Search preferences.
If I add a contact on mobile, will it show up on desktop?
Yes — mobile and desktop are synchronized, so contact additions and changes on one device automatically reflect on the other.
Does the Contact Converter remove duplicates?
Yes — it deduplicates and merges contacts that share the same email address. Find it at HomeContactConverter.com.
How fast do contact interactions actually log?
Most log quickly: Google-synced activity like emails typically appears in real time or within a few minutes, manually logged interactions record immediately, and automated lead sources like Zillow or Realtor.com usually appear almost instantly.
Can a team share contacts, since they're tied to one agent's account?
The suggested workaround is for the primary agent to grant impersonation access to team members so they can help manage the business. There's no dedicated contact-sharing feature beyond that confirmed yet.
How many emails can I send per day?
300 per day total, covering both bulk and individual sends. The bulk email tool shows a counter of how many sends you have left.
My Coming Soon listing isn't showing on Redfin.com — what do I do?
Some MLSes don't auto-sync. If it hasn't populated within a couple hours, open a support ticket with the listing address and your email — the team can push it manually while a permanent fix is in progress.
How many listing agents can I add to a Private Exclusive?
Up to 3 listing agents per Private Exclusive listing.
Do I need to re-enter my listing on the MLS as it moves through stages?
When a listing moves from Private Exclusive to Coming Soon, it appears as Coming Soon on Compass.com and, where enabled, third-party sites like Redfin. Once it goes Active, it must be entered on the MLS — but the system automatically merges it with the existing Coming Soon listing, carrying over its history and engagement.
Does Buyer's Agent Compensation carry over when a Private Exclusive hits the MLS?
Yes, it carries over automatically — you don't need to re-enter it. This is a limited data transfer for that specific field, not a full sync between the platform and the MLS.
How does reverse prospecting work?
Reverse prospecting emails have to be sent manually — they're not automated — and are capped at 20 agents per send through the integrated composer, within your overall 300-email daily limit. The client code in the email doesn't show the client's name; the recipient clicks it to open the contact card, or searches the code directly.
Can I run a listing ad if I'm not the listing agent?
No — only the listing agent can run an ad for that listing.
What's the minimum spend for digital ads, and do I need a business account?
Minimum spend is $2 per day. For Facebook and Instagram, paid ads can only run through business accounts — not personal ones.
Will my digital ad results show up in the client's contact card or Business Tracker?
No — ad performance reporting stays in Marketing Center only. It doesn't sync to the contact card or Business Tracker.
Can I add a YouTube video to a Marketing Center email?
Yes, but the link needs to come from YouTube's main URL. If you copy the link from the "Share" button under the video, it'll error out and won't populate correctly.
Can I schedule a social post for later?
No — the system only allows posting immediately, no scheduling.
Can flyers be downloaded as JPEGs?
Not currently — this is a known issue and an active enhancement request. If you run into it, submit feedback with a screenshot or screen recording.
Can a CMA and a Presentation stay linked and update together?
No — they're separate tools. You can export a CMA into a Presentation, but it becomes a static document that won't update automatically if the original CMA changes. (Full walkthrough on the CMAs page.)
Is the 100-contact Action Plan enrollment limit per day or per plan?
Per plan, not per day — you can enroll up to 100 contacts into each individual Action Plan. (More on the Business Tracker page.)
Can clients add their own listings to a Collection?
Yes — clients can add homes they've found, flag interest, request tours, and comment in real time. You'll see it all in your activity feed. (Full details on the Collections page — remember, Collections are private to each agent-client relationship, not a public feature.)
How long does a Likely to Sell score take to appear?
Up to 96 hours after you enter a property address on a contact's record. (More on the Likely to Sell page.)
Does Home Platform support teams?
Yes — it was built specifically for real estate agents and offers more integrated, robust team functionality than any of the legacy products it's replacing.
Is there a preferred browser?
Yes — Google Chrome.
What if I use Yahoo or AOL for email?
Yahoo is supported directly. AOL users can connect using the "Other Email" option. Connecting a Gmail account is recommended when possible.
Can I use more than one email signature?
No — the platform only pulls your primary, default signature from your connected email account. It feeds from your Google email signature, and even complex signatures with GIFs come through.
Can I disconnect my email later if I need to?
Yes — go to Settings, find "Connect your email account," and toggle it off.
What are chat support hours?
Monday–Friday, 5AM–9PM PST, and Saturday–Sunday, 6AM–7PM PST.
If I'm impersonating an agent, what am I restricted from doing?
Staff can perform most actions on the agent's behalf, including working within ads and CMAs, but can't send emails, post to social media from the platform, or view the agent's financial performance.
Can the AI Assistant use my location to find nearby listings?
No — the AI Assistant doesn't have access to your geo-location and can't perform location-based queries using your current position.
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