Social Strategy

Deep-dive posts on HOW to use social — LinkedIn, Instagram, YouTube, what's working now

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Social Strategy Coldwell Banker Social Media Mastermind Recap: What Every Real Estate Agent Needs to Hear Right Now Coldwell Banker Social Media Mastermind Recap: Real Talk on Video, Authenticity, and Growing Your Business Online There are moments in this work that genuinely stop you in your tracks. Not because of a big sale or a major campaign milestone, but because you watch someone you’ve worked alongside step into the spotlight and absolutely own […]
Social Strategy Niche Real Estate Marketing: How to Sell a Unique Property to the Exact Right Buyer Niche Real Estate Marketing: How to Sell a Unique Property to the Exact Right Buyer Most listings follow a predictable path: professional photos, MLS syndication, open house, sold. That process works beautifully for properties that appeal to a broad audience. But what happens when your listing is not for everyone — when it has a […]
Social Strategy Tell Stories, Not Listings: The LinkedIn Strategy That Actually Gets Real Estate Agents Found The One Thing Every Real Estate Agent Gets Wrong Here’s what happens on most real estate agents’ LinkedIn profiles: “Just closed another amazing home in Wayne! Thank you to my incredible team…” “New listing available! Check it out…” “Market update: Home prices are trending up…” Generic. Forgettable. Every single agent posts this exact thing. Here’s […]
Social Strategy From Zero Views to Engaged Buyers: The Real Estate Agent’s Guide to Video and YouTube Optimization The Most Ignored Marketing Channel in Real Estate I recently looked at a real estate agent’s YouTube channel. They had 47 videos posted over 8 years. The most recent video? Posted over a year ago. Engagement on most videos? Single-digit views. But then I noticed something odd: They had one video that got 147 views, […]
Social Strategy Stop Losing Clients to Generic Posts: The Real Estate Agent’s Guide to Localized Social Media Strategy The Hard Truth About Your Social Media Posts You’re posting on Instagram. You’re sharing on Facebook. You’re active on LinkedIn. But here’s the thing: If your posts could be from any real estate agent in any city, they’re worthless. I recently audited the social media accounts of a successful real estate agent. This person was […]
Social Strategy Why AI Can’t Find You: The Complete Google Business Profile Optimization Guide for Real Estate Agents The Problem Real Estate Agents Face with Google Business Profile You’ve been in real estate for years. You’ve closed deals. You have happy clients. But when someone searches for a real estate agent in your market, where do you appear? If you’re like most agents I meet with—you don’t appear at all. The issue? Your […]
Social Strategy The Shift to AI Search: How One YouTube Strategy Session Led to a $5M Listing Opportunity A few weeks ago, one of our top agents reached out with a familiar challenge: she felt invisible in AI‑driven search. She was strong in her local market, highly respected in her community, and consistently producing at a high level—but when she asked today’s AI tools to identify the top real estate professional in her […]
Social Strategy What’s Working on Social Media Right Now (2026 Edition)   What’s Working on Social Media Right Now (2026 Edition) A modern, research-backed guide for real estate agents and local service pros Instagram: Clarity, Searchability & Story-Driven Visuals Win 1. Lead with Clear, Uncluttered First Frames Instagram users decide in under a second whether to stop scrolling. Posts with clean, recognizable visuals outperform overly stylized […]
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Social Strategy Unlocking AI for Real Estate Marketing: The CRIT Method Explained Unlocking AI for Real Estate Marketing: The CRIT Method Explained As a real estate marketing specialist, I often hear agents say, “AI sounds great, but I never get the results I want.” The truth? It’s not the AI—it’s the prompt. How you ask determines what you get. That’s where the CRIT Method comes in. CRIT […]
Social Strategy How Real Estate Agents Can Avoid Marketing Overwhelm and Build a Focused Strategy How Real Estate Agents Can Avoid Marketing Overwhelm and Build a Focused Strategy As a Field Marketing Specialist at Coldwell Banker, I often meet agents who are passionate, driven, and willing to do whatever it takes to grow their business. But sometimes, that drive can lead to overwhelm. Recently, I had a conversation with an […]
Social Strategy Social Media Trends & Tips for Real Estate Marketers Social Media Trends & Tips for Real Estate Marketers By Philip Brown, Field Marketing Specialist, Northern NJ & NY We’re lucky to have a fantastic social media team here at Coldwell Banker that provides agents with great tools, content, and support. But I also spend a lot of time in the field, watching what’s working […]
Social Strategy Why Fall Staging Matters: Tips from a Real Estate Marketing Specialist Why Fall Staging Matters: Tips from a Real Estate Marketing Specialist As a Field Marketing Specialist working with agents across New Jersey, I’ve seen firsthand how seasonal staging can transform a listing — especially in the fall. Autumn brings a unique opportunity to tap into buyers’ emotions by creating warm, inviting spaces that feel like […]
Social Strategy Finish Q4 Strong: Social Media Workshops Designed for Real Estate Agents Finish Q4 Strong: Social Media Workshops Designed for Real Estate Agents As we enter the final stretch of the year, Q4 presents a powerful opportunity for real estate agents to set the stage for a successful 2026. Whether you’re looking to generate more leads, build brand awareness, or strengthen client relationships, aligning your social media […]
Social Strategy Elevate Your Online Presence: Coldwell Banker’s Social Media Workshop Series Elevate Your Online Presence: Coldwell Banker’s Social Media Workshop Series Coldwell Banker is rolling out a powerful lineup of Social Media Workshops this October — and if you’re a real estate agent looking to sharpen your digital skills, this series is a must. Each session is designed to be hands-on, practical, and packed with tools you can […]
Social Strategy Social Media Mastermind with Conner Jorgensen!   JOIN OUR NEXT MASTERMIND WEDNESDAY, SEPTEMBER 24TH at 9 AM PT / 12 PM ET Your next social breakthrough starts here. x CBR SOCIAL MEDIA TEAM  ☆ Follow the social media team on Instagram: ⋆ Ariana Berta | Social Media Specialist, West @ab.mktg ⋆ Tiffany Giles | Social Media Specialist, Midwest @tgmarketingcbr ⋆ Nicole Gladstone | Social Media Specialist, South @nicoleg.cb ⋆ Anne Singer | […]
Social Strategy Social Media Strategies That Actually Work for NJ Agents In today’s competitive real estate market, social media isn’t just a “nice to have”—it’s a must-have. But with so many platforms and trends, it’s easy to feel overwhelmed or unsure of what actually drives results. As a marketing specialist working closely with agents across New Jersey, I’ve seen firsthand what works—and what doesn’t. Here are proven social […]
Social Strategy Social Media Audit Social Media Audit I’m excited to share a brand-new resource designed to help you take your social media presence to the next level: the Social Media Profile Self-Audit Guide. This guide was created to give you a clear, step-by-step path to optimizing your social profiles-whether you’re just getting started or looking to fine-tune your strategy. It’s […]

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