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CB Tools & Platforms How to Email Your Likely to Sell List Without Sounding Like a Mass Blast Most real estate agents are sitting on a list of homeowners who are statistically likely to sell in the next year, and they have never sent those people a single email. Not because they do not care. Because the moment they open the Home Platform, they freeze. How do I select everyone? What do I […]
CB Tools & Platforms Stop Typing Into Home Platform: How Real Estate Agents Can Just Talk to It Instead I spend my weeks sitting next to real estate agents across Northern New Jersey, Hudson County, and Westchester, New York, walking through their tools as a Field Marketing Specialist at Coldwell Banker. And there is one pattern I see over and over. It is not that real estate agents do not know what to do. […]
CB Tools & Platforms The Private Exclusive Listing Strategy: How to Take an Overpriced Listing Without Getting Burned Every real estate agent I work with has the same story. A seller wants 1.8 million. The comps say 1.5 on the best day of the year. The seller points at the neighbor’s sale and says their kitchen is bigger. So you have two bad choices. Take the listing and spend the next month watching […]
CB Tools & Platforms Home Platform Public Collections: A New Way to Showcase Listings A new feature just landed inside Home Platform that I think a lot of Real Estate Agents are going to love once they find it: Home Platform Public Collections. If you already use Collections to share homes with an individual buyer, this is the same idea, but built for anyone with the link, not just […]
CB Tools & Platforms What to Do When a Client Chooses Another Real Estate Agent What to Do When a Client Chooses Another Real Estate Agent Somewhere between the listing presentation and the “we went with someone else” text, a little piece of your confidence takes a hit. If you have been in this business for more than five minutes, you know exactly the feeling I am talking about. I […]
CB Tools & Platforms Your Daily Home Platform Checklist: A 10-Minute Cadence for Real Estate Agents A few weeks ago I posted a quick carousel about the Home Platform and got a comment that stuck with me. Someone asked if anyone had put together a Home Platform daily checklist, something simple to check and do in the platform every day. That question is exactly why I wanted to write this post. […]
CB Tools & Platforms How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks   How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks As Baby Boomers continue to drive a significant portion of real estate activity, more agents are specializing in senior transitions, downsizing, and multigenerational decision‑making. During a recent strategy session with a group of SRES‑certified agents, we explored how they could create […]
CB Tools & Platforms How to Set Up Your Holiday Campaign in MoxiEngage How to Set Up Your Holiday Campaign in MoxiEngage (and Why Customization Wins Big) The holidays are the perfect time to strengthen relationships with your sphere of influence. A well-executed email campaign keeps you top-of-mind and shows clients you care. If you’re a Coldwell Banker agent, MoxiEngage makes this easy with its pre-built Holiday Campaign—but […]
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CB Tools & Platforms Boost Your Real Estate Ads: Proven Strategies for Better Engagement Boost Your Real Estate Ads: Proven Strategies for Better Engagement When it comes to marketing your listings on social media, every click counts. But if your ads aren’t performing as expected, it’s time to rethink your approach. Whether you’re using Boost or considering direct Facebook ads, the right setup and strategy can make all the […]
CB Tools & Platforms Unlock the Power of Listing Concierge: Elevate Your Real Estate Marketing View this post on Instagram A post shared by Phil Brown (@marketingwithphil.cb) Unlock the Power of Listing Concierge: Elevate Your Real Estate Marketing As a Coldwell Banker Field Marketing Specialist, one of the most rewarding parts of my role is traveling to different offices and connecting with incredible agents. Recently, I hosted an amazing workshop […]
CB Tools & Platforms Maximizing Your Marketing ROI: Choosing the Right Tools for Real Estate Success in 2026 Maximizing Your Marketing ROI: Choosing the Right Tools for Real Estate Success in 2026 As a real estate agent, you’ve probably felt the overwhelm of juggling multiple marketing tools—Boost, Listing Concierge, Canva, social media schedulers, and more—while wondering if any of it truly moves the needle. The truth? Marketing success isn’t about doing more; it’s […]
CB Tools & Platforms Unlock Market Insights with Market Quest Unlock Market Insights with Market Quest In today’s competitive real estate market, data-driven decisions are essential. Coldwell Banker agents have a powerful tool at their fingertips: Market Quest in MyCBDesk. This feature allows you to create detailed market snapshots that showcase local trends, giving your clients confidence and positioning you as the neighborhood expert. In […]
CB Tools & Platforms How Real Estate Agents Can Build Trust and Win More Clients Using Modern Strategies How Real Estate Agents Can Build Trust and Win More Clients Using Modern Strategies and Coldwell Banker Tools In today’s fast-paced real estate market, success isn’t just about closing deals—it’s about building trust, showcasing expertise, and leveraging the right tools to stand out. Coldwell Banker provides agents with powerful resources to help you do just […]
CB Tools & Platforms How to Strengthen Your Online Presence as a Real Estate Agent How to Strengthen Your Online Presence as a Real Estate Agent In today’s competitive real estate market, your online presence is often the first impression potential clients have of you. From your bio to your Google search results, every detail matters. If your digital footprint isn’t polished and consistent, you could be losing opportunities without […]
CB Tools & Platforms Level Up Your Real Estate Marketing Level Up Your Real Estate Marketing In today’s competitive real estate market, the agents who master marketing systems, lead capture, and consistent branding are the ones who stay top-of-mind—and win more listings. This blog dives into proven strategies for CRM adoption, open house engagement, and marketing tactics that actually work. These insights come straight from […]
CB Tools & Platforms Maximizing Client Engagement with Prospect Square, MoxiEngage, and Social Media Maximizing Client Engagement with Prospect Square, MoxiEngage, and Social Media Staying connected with your clients is essential for building trust and driving long-term success in real estate. Fortunately, tools like Prospect Square, MoxiEngage, and strategic use of social media make it easier than ever to maintain meaningful relationships. Here’s how to leverage these resources effectively. […]
CB Tools & Platforms Mastering Digital Presence: Essential Marketing Tools Every Real Estate Agent Should Use Mastering Digital Presence: Essential Marketing Tools Every Real Estate Agent Should Use In today’s competitive real estate market, your digital presence isn’t optional—it’s essential. From your email signature to your website and advertising strategy. Every detail matters when attracting clients and closing deals. Based on recent agent discussions and industry best practices, here’s a comprehensive […]
CB Tools & Platforms How to Activate Your Real Estate Marketing Plan for 2026 with AMP How to Activate Your Real Estate Marketing Plan for 2026 with AMP If you’re a real estate agent looking to start 2026 strong, now is the time to plan ahead. Coldwell Banker’s Agent Marketing Plan (AMP) 2026 is your personalized roadmap to success—packed with strategies, tools, and actionable steps to grow your business. In this […]
CB Tools & Platforms Why Agents Are Raving About the Fall Edition of The Marketing Catalog Why Agents Are Raving About the Fall Edition of The Marketing Catalog As a Marketing Specialist at Coldwell Banker Realty, I get to test-drive a lot of tools and resources before recommending them to agents—and let me tell you, the Fall Edition of The Marketing Catalog is one you don’t want to miss. I’ve been […]
CB Tools & Platforms Why Not Every Touchpoint Needs to Be About Real Estate Why Not Every Touchpoint Needs to Be About Real Estate (And How Coldwell Banker Tools Can Help You Stay Top of Mind) In real estate, relationships drive results. But here’s a powerful reminder: not every interaction with your sphere needs to be about buying or selling homes. Sometimes, the most impactful touchpoints are the ones that […]

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