Blog | All Post - Philip Brown

Industry & CB News

What the 2026 Luxury Mid-Year Report Really Means for Your Marketing

The Coldwell Banker Global Luxury 2026 Mid-Year Report just dropped, and if you work anywhere near the high end of this business, it is worth your time. Luxury real estate marketing 2026 looks different than it did even a year ago, and this report explains exactly why. I spend my days as a Field Marketing […]
Brand Building

Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide

Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide If you’ve claimed your Google Business Profile but haven’t touched it since, you’re leaving one of the most powerful (and completely free) digital marketing tools sitting idle. As a Field Marketing Specialist at Coldwell Banker, I work one-on-one with agents across my region, and […]
Social Strategy

Coldwell Banker Social Media Mastermind Recap: Platform Changes, Strategy Shifts, and What’s Actually Working

Coldwell Banker Social Media Mastermind Recap: The 2026 Mid-Year Update Every Agent Needs to See Every month, the Coldwell Banker social media team brings in a special guest agent to talk shop. This month was different…and in a good way. Instead of a guest, June’s session was a 2026 mid-year update, with the CB social […]
Social Strategy

GEO for Real Estate Agents: A Beginner’s Guide to Getting Recommended by AI

GEO for Real Estate Agents: A Beginner’s Guide to Getting Recommended by AI By Phil Brown, Field Marketing Specialist, Coldwell Banker Realty If you’ve started noticing buyers and sellers mention ChatGPT or asking AI tools “who’s a good agent near me?” instead of Googling it, you’re not imagining a trend…you’re watching the biggest shift in […]