Why Not Every Touchpoint Needs to Be About Real Estate

(And How Coldwell Banker Tools Can Help You Stay Top of Mind)

In real estate, relationships drive results. But here’s a powerful reminder: not every interaction with your sphere needs to be about buying or selling homes.

Sometimes, the most impactful touchpoints are the ones that feel personal — not promotional.

Simple Ways to Stay Connected (Without Talking Real Estate)

You don’t need a market update to reach out. Try these instead:

• Send a quick “Hey, thinking of you!” text — no agenda, just a friendly check-in.
• Celebrate life moments — birthdays, anniversaries, promotions, or even a kid’s first day of school.
• Engage on social media — comment on a new puppy photo, react to a vacation post, or share a laugh over a meme.

These small gestures show you care — and they keep you top of mind.

Consistency Builds Trust — And Trust Leads to Business

People do business with those they trust. And trust is built through consistent, authentic interactions over time.

When your sphere sees you as more than just a real estate agent, they’re more likely to think of you first when the time does come to buy, sell, or refer.

Coldwell Banker Tools That Make Staying in Touch Easier

Coldwell Banker offers several tools that help agents nurture relationships — even when it’s not about real estate:

• MoxiEngage CRM: Set reminders for birthdays, anniversaries, and follow-ups so you never miss a moment to connect.
• Design Concierge: Create personalized cards, social posts, or branded messages that feel thoughtful and professional.
• Listing Concierge: Even if you’re not actively listing, this tool helps you stay visible with high-quality marketing that reflects your brand.
• Boost (Homespotter): Run casual, lifestyle-focused ads that keep your name in front of your sphere without pushing listings.

The Takeaway

You’re not just building a client list — you’re nurturing a community. So don’t be afraid to reach out just to say hi, share a laugh, or celebrate a milestone.

What’s your favorite non-real estate way to keep in touch?