Maximizing Client Engagement with Prospect Square, MoxiEngage, and Social Media

Staying connected with your clients is essential for building trust and driving long-term success in real estate. Fortunately, tools like Prospect Square, MoxiEngage, and strategic use of social media make it easier than ever to maintain meaningful relationships. Here’s how to leverage these resources effectively.

1. Use Prospect Square and MoxiEngage for Consistent Outreach

Quarterly Reports: Prospect Square allows you to send market reports every three months, keeping clients informed about trends in their area.
Neighborhood News: Through MoxiEngage, you can deliver monthly updates tailored by zip code, ensuring clients receive relevant insights.
Lead Integration: Add leads from Boost ad campaigns into MoxiEngage and subscribe them to Neighborhood News for ongoing engagement.
Pro Tip: Always confirm lead interest and note that clients can unsubscribe—so make your content valuable and timely.

2. Review and Act on Boost Campaign Results

Digital advertising works best when paired with follow-up.

After running a Boost campaign, review engagement metrics and identify interested contacts.
Email engaged leads promptly and add them to Neighborhood News for continued updates.
Organize outreach steps and print lead lists for easy tracking.

3. Enhance Social Media Presence

Instagram remains a powerful tool for connecting with your audience.

Switch to a creator account for access to popular music options in stories and reels.
Use Instagram’s native features to create engaging content that resonates with your followers.
Remember: account type (personal, business, creator) affects available features—choose what fits your strategy.

4. Start Creating Video Content

Video is one of the most effective ways to build trust and showcase your personality.

Begin with voice-over or walkthrough videos if you’re hesitant to appear on camera.
Focus on fun, lifestyle-oriented content rather than technical details.
Gradually progress to casual on-camera walk-and-talks highlighting property features.

5. Build Authentic Connections

Your passions and personality matter. Sharing personal interests and stories can help you connect with clients on a deeper level.

Use creative pursuits as conversation starters.
Stay positive and embrace new technology—it’s all part of growing your brand.

Action Plan

✔ Add new contacts from Boost into MoxiEngage and Neighborhood News.
✔ Email engaged leads promptly.
✔ Practice creating video content—start simple and build confidence.
✔ Explore Instagram features and music options.
✔ Track monthly Neighborhood News activities for future reference.

Bottom Line: Combining digital tools with authentic, personal engagement creates a powerful marketing strategy. Stay consistent, keep learning, and watch your client relationships thrive.