Unlock Market Insights with Market Quest

In today’s competitive real estate market, data-driven decisions are essential. Coldwell Banker agents have a powerful tool at their fingertips: Market Quest in MyCBDesk. This feature allows you to create detailed market snapshots that showcase local trends, giving your clients confidence and positioning you as the neighborhood expert.

In this blog, we’ll cover:

Benefits of Market Quest for real estate professionals
Step-by-step instructions to create a market snapshot
An example snapshot you can recreate in Market Quest

Why Market Quest Matters for Real Estate Agents

Market Quest is more than just a reporting tool—it’s your gateway to actionable insights. Here’s why you should use it:

Build Credibility: Share accurate, up-to-date market data with buyers and sellers.
Enhance Marketing: Use snapshots in listing presentations, social media posts, and email campaigns.
Save Time: Quickly generate professional reports without manual research.
Client Confidence: Help clients make informed decisions based on real numbers, not guesswork.

How to Create a Market Snapshot in MyCBDesk

Step 1: Log In and Access Market Quest

Open your browser and log into MyCBDesk.
Click on the Market Quest tile to get started.

Step 2: Create a Market Snapshot

Click the “Market Snapshot” tile on the dashboard.
Enter your desired location in the search bar. You can search by County, City, ZIP Code, Subdivision, School District, or MLS Area.
Use location filters to refine your search if needed.

Step 3: Apply Report Filters

Choose Property Types: Select one or more (Single Family, Townhome, Condominium, Multi-Family, Mobile, Commercial, Lot/Land/Farm).
Set a Time Period: Select a specific month and year or choose a custom date range. The default is the most recently completed month.
Define a Price Range: Enter a minimum and/or maximum price, or leave blank for no price limit.

Step 4: Generate and Customize the Report

Click “Update” to generate or update the Market Snapshot based on your selected criteria.
Customize Data Points: Select up to five statistics to display by clicking “Edit Data Points.” Deselect existing data points to make room for new selections if needed.
Choose your preferred statistics to be included in the report.
Deselect “Show Agent Info” if you do not want your name and contact information displayed.
Click “Save.”

Step 5: Share Your Market Snapshot

Click “Share Snapshot.”
Download and select from the following formats to share the Market Snapshot:
- Wide: Facebook Post
- Tall: Instagram Story
- Square: Instagram Post
- Postcard Jumbo: (8.5 x 5.5 inches)
Email the snapshot to up to three recipients at a time.

You can watch the video tutorial Create a Market Snapshot in Market Quest.

Example Market Snapshot

This type of snapshot helps clients understand whether it’s a good time to buy or sell and positions you as the go-to expert in your area.

Pro Tip for Agents

Use these snapshots in listing presentations, social media posts, and email newsletters. Pair them with your insights to show clients you’re not just sharing data—you’re interpreting it for their success.

Ready to elevate your marketing? Log in to MyCBDesk today and start creating your first Market Snapshot with Market Quest!