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Social Media Trends & Tips for Real Estate Marketers
Social Media Trends & Tips for Real Estate Marketers
By Philip Brown, Field Marketing Specialist, Northern NJ & NY
We’re lucky to have a fantastic social media team here at Coldwell Banker that provides agents with great tools, content, and support. But I also spend a lot of time in the field, watching what’s working and what’s not across platforms. I wanted to break down some of the trends I’ve been seeing firsthand — so you can take these insights and apply them to your own social strategy.
Think of this as a boots-on-the-ground perspective to complement the resources we already have available. And remember: if you ever need help, our social team is here to support you!
What’s Catching Attention on Social
Real Over Refined
Audiences are leaning into content that feels genuine. Videos captured on your phone — spontaneous and unfiltered — are outperforming polished, studio-style productions. It’s a great reminder that authenticity builds trust.
Quick Tip: Instagram now lets you easily reshare posts with a new feature that doesn’t require captions or edits. Just tap the icon next to the comment bubble to repost in seconds.
TikTok
Build Suspense
Short videos that tease a surprise — like a jaw-dropping price or a quirky home feature — are pulling in more views. Hooks like “Wait until you see the backyard!” or “Guess how much this home costs?” are great ways to spark curiosity and keep people watching.
Quick Tip: TikTok is limiting hashtags to five, but I’ve found that using just two or three works best. Instead of overloading your caption, weave keywords into your text and visuals to help with discoverability.
Keep It Casual
Just like Instagram, Facebook favors content that feels natural. Videos filmed on your phone — even the same ones you post on Instagram — tend to get better engagement than highly edited clips.
Quick Tip: Link your Instagram and Facebook accounts to automatically share posts across both platforms. It’s a simple way to double your reach without doubling your workload.
Highlight the Human Side
Posts that celebrate people — team wins, personal milestones, community involvement — consistently outperform listing-focused content. LinkedIn is all about relationships, so use it to showcase the people behind the business.
Quick Tip: Scheduling tools make it easy to plan ahead. Pull from blog posts, client testimonials, or recent achievements to keep your feed active and engaging.
⚠️ Watch Out for These Common Pitfalls
Don’t Get Too Comfortable
Social media is always evolving. What works today might not work next month. Stay flexible, experiment with new formats, and keep an eye on what’s trending in your feed. Being an active consumer of content helps you stay ahead of the curve.
These insights are meant to help you fine-tune your social strategy and connect more effectively with your audience. If you ever want to brainstorm ideas, create visuals, or build out a content calendar, I’m here to help.
Let’s keep your social presence fresh, authentic, and impactful.
2026 Agent Marketing Plan – November 2025
| The 2026 Agent Marketing Plan is officially live — built to help you plan smarter, market stronger, and grow your business with confidence.
Here’s how to make the most of it:
Your success starts with a clear plan, and the Agent Marketing Plan is built to help you take control of your business in 2026.
Schedule a meeting with me and let’s make it your strongest year yet!
|
Why Fall Staging Matters: Tips from a Real Estate Marketing Specialist
Why Fall Staging Matters: Tips from a Real Estate Marketing Specialist
As a Field Marketing Specialist working with agents across New Jersey, I’ve seen firsthand how seasonal staging can transform a listing — especially in the fall. Autumn brings a unique opportunity to tap into buyers’ emotions by creating warm, inviting spaces that feel like home. And when done right, fall staging can help your listings stand out, attract more interest, and sell faster.
Why Fall Is a Prime Time for Staging
Fall buyers are often serious buyers. They’re motivated to settle in before the holidays and are looking for homes that feel cozy, welcoming, and move-in ready. That’s where strategic staging comes in.
Staging isn’t just about decorating — it’s about storytelling. It helps buyers visualize themselves living in the space, and during the fall, that story should evoke comfort, warmth, and seasonal charm.
Key Fall Staging Tips for Real Estate Agents
Here are a few tried-and-true tips I share with agents to help them make the most of the fall market:
1. Boost Curb Appeal with Seasonal Touches
First impressions matter. Add tasteful fall décor like pumpkins, mums, and a seasonal wreath to the front porch. Keep walkways clear of leaves and make sure exterior lighting is warm and welcoming.
2. Create Cozy Interior Vibes
Inside, think plush throws, warm-toned pillows, and soft lighting. Use neutral fall colors like burnt orange, deep reds, and golden yellows to add seasonal flair without overwhelming the space.
3. Highlight Entertaining Spaces
Fall is all about gathering. Stage dining areas and outdoor patios to showcase how the home can host holiday dinners or cozy nights in. A set table or a fire pit with seating can help buyers imagine those moments.
4. Appeal to the Senses
Scent plays a powerful role in buyer perception. Consider subtle fall scents like cinnamon or apple pie (via candles or diffusers). Just keep it light — you want to enhance, not overpower.
5. Keep It Clean and Clutter-Free
Seasonal staging should complement the home, not distract from it. Keep décor minimal and tasteful, and make sure the home is spotless. Clean windows, tidy closets, and organized spaces go a long way.
The Marketing Impact of Fall Staging
Homes that are thoughtfully staged for the season tend to photograph better, perform stronger on social media, and generate more interest online. As your marketing partner, I can help you create visuals and content that highlight your listing’s best features — with a seasonal twist.
Let’s Make Your Listings Fall-Market Ready
If you’re preparing a listing this season, don’t overlook the power of staging. I’m here to support you with marketing strategies, staging guidance, and content that helps your listings shine.
Reach out today to get started — let’s make this fall your most successful season yet.
Fall Staging Tips
Caption Suggestion - Feel free to make it your own!
Fall buyers are looking for cozy, warm, and inviting spaces — and the right staging can make your home irresistible this season. From curb appeal to cozy interiors, these tips will help your home stand out and sell faster this fall. 🍂
Ready to make your home fall-market ready? Contact me today to get started!
#FallStaging #FallinLove #CBSocial
Save the Photos and Post as a Carousel Post on Instagram
This and Guiding You Home
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This & every moment that reminds me why I love what I do! From offer calls to closing day celebrations, being a real estate agent means being part of life’s biggest moments. This is the heart behind guiding people home 💙
Ready to start your own story? Let’s make your next move one to remember.
#Thisand #GuidingYouHome #CBSocial
Save the Photos and Post as a Carousel Post on Instagram
Finish Q4 Strong: Social Media Workshops Designed for Real Estate Agents
Finish Q4 Strong: Social Media Workshops Designed for Real Estate Agents
As we enter the final stretch of the year, Q4 presents a powerful opportunity for real estate agents to set the stage for a successful 2026. Whether you’re looking to generate more leads, build brand awareness, or strengthen client relationships, aligning your social media strategy with your business goals is key.
That’s why we’ve launched a brand-new curriculum of real estate social media workshops—crafted specifically for agents, based on your feedback, and tailored to your local market.
Why Social Media Matters in Q4
Social media isn’t just a place to post listings—it’s a platform to build trust, showcase expertise, and stay top-of-mind with your sphere. As the market shifts and competition grows, agents who show up consistently and strategically online are the ones who win.
These workshops are designed to help you:
- Develop a content strategy that supports your business goals
- Learn platform-specific best practices for Instagram, Facebook, and LinkedIn
- Create engaging posts that attract buyers and sellers
- Use Coldwell Banker tools to streamline your marketing
- Build confidence in your online presence
What Makes These Workshops Different?
Unlike generic marketing webinars, these sessions are hands-on, practical, and built for real estate professionals. You’ll walk away with actionable strategies, real-time feedback, and templates you can use immediately.
Agents who’ve already attended are seeing results—and giving rave reviews.
“I left with a clear plan and tools I can actually use. It’s not just theory—it’s real help.”
— Coldwell Banker Agent, New Jersey
Ready to Elevate Your Social Strategy?
Whether you’re new to social media or looking to refine your approach, these workshops are your launchpad into 2026.
👉 Reserve your spot today at cbrmarketingworkshops.com
Sherwin-Williams Color of the Year
Caption Suggestion - Feel free to make it your own!
Introducing the Sherwin-Williams Color of the Year 2026: Universal Khaki SW 6150
Effortlessly timeless and beautifully versatile, Universal Khaki is the neutral that never goes out of style. This warm, balanced shade bridges modern minimalism with classic comfort — creating a grounded backdrop that complements every design aesthetic. 🤎
Whether you’re refreshing a single room or designing your dream home, Universal Khaki brings a sense of calm sophistication to any space. Ready to see how this color can transform your next home? Let’s make it happen!
#SherwinWilliams #ColorOfTheYear #UniversalKhaki #CBSocial
Click Here to download the Video to use on Social Media as a REEL
Why Agents Are Raving About the Fall Edition of The Marketing Catalog
Why Agents Are Raving About the Fall Edition of The Marketing Catalog
As a Marketing Specialist at Coldwell Banker Realty, I get to test-drive a lot of tools and resources before recommending them to agents—and let me tell you, the Fall Edition of The Marketing Catalog is one you don’t want to miss.
I’ve been diving into it all week, and it’s packed with fresh, practical updates that make a real difference in how agents market themselves and their listings. Whether you’re just starting out or you’re a seasoned pro looking to sharpen your edge, this catalog has something for everyone.
What’s New in The Marketing Catalog?
Here’s a quick look at what’s inside:
A Brand-New AI Chapter
Learn how to use AI to streamline your marketing, generate content ideas, and save time. This section breaks down real-world applications that agents can start using today.
Refreshed Social Media Curriculum
Stay ahead of the curve with updated strategies for platforms like Instagram, Facebook, and LinkedIn. The tips are tailored for real estate professionals and include ready-to-use templates.
Enhanced Global Luxury Tools
For agents working in the high-end market, the upgraded Global Luxury section offers new ways to showcase premium listings and connect with affluent buyers.
Updated On-Demand Learning
Busy schedule? No problem. The catalog now includes more flexible learning options so you can sharpen your skills anytime, anywhere.
Why It Matters
Marketing in real estate is constantly evolving, and staying current is key to standing out. The Marketing Catalog isn’t just a resource—it’s a roadmap for building your brand, boosting engagement, and winning more business.
Ready to Explore?
If you’re a Coldwell Banker agent or part of the network, this is your go-to guide for fall marketing success.
👉 Visit themarketingcatalog.com to check it out.
Finish Strong – October 2025
October’s marketing theme, Finish Strong: Why the Fourth Quarter Matters, highlights how to maximize the fourth quarter and convert year-end actions into next year’s wins.
Key areas of focus this month:
- Review 2025 Goals: Assess progress to date, identify gaps, and adjust your plan.
- Refresh Stale Listings: Reevaluate your current listings and develop an action plan to move them forward.
- Generate Qualified Leads: Reconnect with past clients and strengthen relationships in your database.
- Digital Tune Up: Update your bio and ensure consistency across all online platforms.
Tip: Check out the CBR Social Media Guide for Agents and the Social Media Self-Audit Guide.
- Buyers: Use the 12-Minute Buyer Presentation to clearly communicate your value and expertise.
Featured Workshop:
Finish Strong! Wed. Oct. 15 at 3 p.m. ET / 12 p.m. PT | Register here
Ready to Act on Your Q4 Strategy?
- 1:1 Consultations: Book time with me [BOOK NOW] for personalized, in-office or virtual support.
- Book a Next Available Strategy Consultation to dive deeper into topics like In Between Listings, Growing Your Sphere, Online Presence Audit, and more.
Now is the time to finish the year with focus and position yourself for a strong start in 2026!
Why Not Every Touchpoint Needs to Be About Real Estate
Why Not Every Touchpoint Needs to Be About Real Estate
(And How Coldwell Banker Tools Can Help You Stay Top of Mind)
In real estate, relationships drive results. But here’s a powerful reminder: not every interaction with your sphere needs to be about buying or selling homes.
Sometimes, the most impactful touchpoints are the ones that feel personal — not promotional.
Simple Ways to Stay Connected (Without Talking Real Estate)
You don’t need a market update to reach out. Try these instead:
- Send a quick “Hey, thinking of you!” text — no agenda, just a friendly check-in.
- Celebrate life moments — birthdays, anniversaries, promotions, or even a kid’s first day of school.
- Engage on social media — comment on a new puppy photo, react to a vacation post, or share a laugh over a meme.
These small gestures show you care — and they keep you top of mind.
Consistency Builds Trust — And Trust Leads to Business
People do business with those they trust. And trust is built through consistent, authentic interactions over time.
When your sphere sees you as more than just a real estate agent, they’re more likely to think of you first when the time does come to buy, sell, or refer.
Coldwell Banker Tools That Make Staying in Touch Easier
Coldwell Banker offers several tools that help agents nurture relationships — even when it’s not about real estate:
- MoxiEngage CRM: Set reminders for birthdays, anniversaries, and follow-ups so you never miss a moment to connect.
- Design Concierge: Create personalized cards, social posts, or branded messages that feel thoughtful and professional.
- Listing Concierge: Even if you’re not actively listing, this tool helps you stay visible with high-quality marketing that reflects your brand.
- Boost (Homespotter): Run casual, lifestyle-focused ads that keep your name in front of your sphere without pushing listings.
The Takeaway
You’re not just building a client list — you’re nurturing a community. So don’t be afraid to reach out just to say hi, share a laugh, or celebrate a milestone.
What’s your favorite non-real estate way to keep in touch?
