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In today’s competitive real estate market, social media isn’t just a “nice to have”—it’s a must-have. But with so many platforms and trends, it’s easy to feel overwhelmed or unsure of what actually drives results. As a marketing specialist working closely with agents across New Jersey, I’ve seen firsthand what works—and what doesn’t.
Here are proven social media strategies that NJ agents can use to build their brand, attract leads, and stay top-of-mind in their local markets.
1. Focus on Local, Not Just Listings
Your audience wants to know more than just what’s for sale—they want to know what it’s like to live in your area.
Try this:
- Post about local events, farmers markets, school updates, or restaurant openings.
- Share “Why I Love [Town Name]” videos or reels.
- Use location hashtags like
#MontclairLivingor#JerseyShoreHomes.
2. Use Video—Especially Reels & Stories
Video content gets more engagement than static posts. Instagram Reels, Facebook Stories, and TikTok are great for quick, authentic content.
Try this:
- Do a 60-second walkthrough of a new listing.
- Share behind-the-scenes clips of your day as an agent.
- Answer common buyer/seller questions in short Q&A videos.
- Don’t worry about the videos being polished and clean – be authentically you.
3. Educate, Don’t Just Sell
Position yourself as a local expert by sharing helpful tips and insights.
Try this:
- “3 Things First-Time Buyers Should Know in NJ”
- “What’s the Deal with Property Taxes in [County]?”
- “How to Prep Your Home for a Fall Sale”
4. Engage With Your Community
Social media is a two-way street. The more you engage, the more visibility you get.
Try this:
- Comment on local business posts.
- Collaborative Tag vendors, stagers, and photographers you work with.
- Run polls or ask questions in your stories (e.g., “What’s your favorite NJ beach?”)
5. Use Coldwell Banker Tools to Your Advantage
Coldwell Banker offers powerful marketing tools that integrate with social media.
Try this:
- Use Listing Concierge to create polished, shareable content.
- Tap into MoxiEngage to track engagement and follow up with leads.
- Share branded videos and graphics from the Marketing Center.
- Boost yourself and your Listings using Boost (HomeSpotter) located on MyCBDesk
Bonus Tip: Be Consistent
You don’t need to post every day—but you do need to show up regularly. Create a simple content calendar with 2–3 posts per week and stick to it.
Final Thoughts
Social media success isn’t about going viral—it’s about being visible, valuable, and authentic. By focusing on local content, engaging with your audience, and using the tools at your fingertips, you’ll build a brand that stands out in the New Jersey market.
Need help creating a content calendar or optimizing your social media strategy? Reach out—I’m here to support you!
Schedule a Meeting with Me! (must be logged into your CB account to see my availability calendar)
