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Caption Templates Top Takeaways: Trends to Watch Caption Suggestion – Feel free to make it your own!  Luxury real estate doesn’t follow headlines – it follows fundamentals. Drawing on insights from the Institute for Luxury Home Marketing, Altrata, McKinsey & Company, and JamesEdition, this year’s report reveals how wealth, lifestyle, and property are evolving at the highest levels.   In 2026, resilience […]
Industry & CB News AEO Get Found Online – February 2026 Dear Agents,   February’s marketing theme, Get Found Online with AEO, Google, and AI Content, focuses on how search is changing and what you can do to make sure clients can find you as AI-powered search becomes more common.   Today, people aren’t just typing searches into Google. They’re asking AI tools real questions and […]
Caption Templates Buying a Home is Hard Caption Suggestion – Feel free to make it your own! Buying a home can feel overwhelming, but having the right person in your corner makes all the difference!   Yes, it’s challenging. But building long-term wealth and leverage through real estate is still worth it. Whether you’re 1 year out or 5 years out, having […]
CB Tools & Platforms How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks   How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks As Baby Boomers continue to drive a significant portion of real estate activity, more agents are specializing in senior transitions, downsizing, and multigenerational decision‑making. During a recent strategy session with a group of SRES‑certified agents, we explored how they could create […]
Social Strategy What’s Working on Social Media Right Now (2026 Edition)   What’s Working on Social Media Right Now (2026 Edition) A modern, research-backed guide for real estate agents and local service pros Instagram: Clarity, Searchability & Story-Driven Visuals Win 1. Lead with Clear, Uncluttered First Frames Instagram users decide in under a second whether to stop scrolling. Posts with clean, recognizable visuals outperform overly stylized […]
Caption Templates 2026 Economic Summit Caption Suggestion – Feel free to make it your own! Wondering what the economy and real estate market have in store for the year ahead?   Get clarity straight from the source. Join internationally acclaimed economist Dr. Elliot Eisenberg, Ph.D. as he breaks down what’s coming and how to plan strategically in the months ahead. […]
Brand Building The Review That Almost Broke an Agent — And the Shift That Turned It Around   The Review That Almost Broke an Agent — And the Shift That Turned It Around  In real estate, your online presence often speaks long before you do. Reviews, search results, and digital impressions shape credibility in seconds. And during a recent conversation with an agent, I was reminded just how quickly one unfair review […]
Caption Templates 2026 Trend Report Caption Suggestion – Feel free to make it your own! The 2026 Trend Report just launched, and the data shows a significant movement of capital. Gen X and Millennials are projected to inherit $2.4 trillion in U.S. property over the next 10 years. This represents a complete evolution of the luxury playbook.   Buyers are […]
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Caption Templates New Year. Same Standard. Caption Suggestion – Feel free to make it your own! The market may shift, trends may change, but my commitment doesn’t. Strategic guidance, elevated marketing, and a client-first approach – every transaction, every time. The standard has always been high & it stays that way.   If 2026 is your year, I’m here to guide […]
Industry & CB News How Real Estate Agents Can Prepare for Success in 2026: A Marketing Playbook   How Real Estate Agents Can Prepare for Success in 2026: Marketing Playbook By Philip Brown, Specialist Field Marketing — Coldwell Banker Realty The last day of the year is the best day to set the tone for the next one. If you’re a real estate agent, 2026 is shaping up to be a year […]
Caption Templates Happy New Year 2026 Caption Suggestion – Feel free to make it your own! As we look forward to 2026, remember to dream big and focus on joy! Wishing you all the best for health and happiness. And if you’re thinking about making an exciting move in the coming year, I’m always here to help guide the way. #HappyNewYear #HomeDreams […]
Industry & CB News Covenant House – Help Youth Overcome Homelessness. Help youth overcome homelessness. Coldwell Banker is fundraising for Covenant House, an organization providing safe shelter and loving care to youth facing homelessness in 34 cities across the United States, Latin America, and Canada. At Covenant House, young people are supported and encouraged as they work to build independent futures. Your support matters. Donations to […]
CB Tools & Platforms How to Set Up Your Holiday Campaign in MoxiEngage How to Set Up Your Holiday Campaign in MoxiEngage (and Why Customization Wins Big) The holidays are the perfect time to strengthen relationships with your sphere of influence. A well-executed email campaign keeps you top-of-mind and shows clients you care. If you’re a Coldwell Banker agent, MoxiEngage makes this easy with its pre-built Holiday Campaign—but […]
Caption Templates Happy Holidays 2025 Caption Suggestion – Feel free to make it your own! What’s guiding you home this season? May you and yours enjoy the warm embrace of being together and enjoying the simple pleasures of home. Tell us how your family savors the season! #HolidayCheer #HomeForTheHolidays     Related Articles Social Content Home is Where Life Happens […]
Caption Templates Home is Where Life Happens Caption Suggestion – Feel free to make it your own! A home is where life happens. Ready for your next chapter?     Related Articles Social Content Your Real Estate 2025 Wrapped Caption Suggestion – Feel free to make it your own! From new listings to last-minute showings and everything in between… another year of […]
Industry & CB News 2026 Agent Marketing Plan – December 2025 The 2026 Agent Marketing Plan is officially live — built to help you plan smarter, market stronger, and grow your business with confidence.   Here’s how to make the most of it: Download your plan: Visit Desk > My Business to access the digital or print version. Use it as your guide: Set quarterly goals, […]
Caption Templates Your Real Estate 2025 Wrapped Caption Suggestion – Feel free to make it your own! From new listings to last-minute showings and everything in between… another year of navigating the market, one notification at a time. ✨ #2025Recap #SpotifyWrapped #RealtorLife     Related Articles Social Content Winter Market Mythbusters Caption Suggestion – Feel free to make it your own!  Winter […]
CB Tools & Platforms Boost Your Real Estate Ads: Proven Strategies for Better Engagement Boost Your Real Estate Ads: Proven Strategies for Better Engagement When it comes to marketing your listings on social media, every click counts. But if your ads aren’t performing as expected, it’s time to rethink your approach. Whether you’re using Boost or considering direct Facebook ads, the right setup and strategy can make all the […]
CB Tools & Platforms Unlock the Power of Listing Concierge: Elevate Your Real Estate Marketing View this post on Instagram A post shared by Phil Brown (@marketingwithphil.cb) Unlock the Power of Listing Concierge: Elevate Your Real Estate Marketing As a Coldwell Banker Field Marketing Specialist, one of the most rewarding parts of my role is traveling to different offices and connecting with incredible agents. Recently, I hosted an amazing workshop […]
CB Tools & Platforms Maximizing Your Marketing ROI: Choosing the Right Tools for Real Estate Success in 2026 Maximizing Your Marketing ROI: Choosing the Right Tools for Real Estate Success in 2026 As a real estate agent, you’ve probably felt the overwhelm of juggling multiple marketing tools—Boost, Listing Concierge, Canva, social media schedulers, and more—while wondering if any of it truly moves the needle. The truth? Marketing success isn’t about doing more; it’s […]

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