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Brand Building Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide If you’ve claimed your Google Business Profile but haven’t touched it since, you’re leaving one of the most powerful (and completely free) digital marketing tools sitting idle. As a Field Marketing Specialist at Coldwell Banker, I work one-on-one with agents across my region, and […]
Social Strategy Coldwell Banker Social Media Mastermind Recap: Platform Changes, Strategy Shifts, and What’s Actually Working Coldwell Banker Social Media Mastermind Recap: The 2026 Mid-Year Update Every Agent Needs to See Every month, the Coldwell Banker social media team brings in a special guest agent to talk shop. This month was different…and in a good way. Instead of a guest, June’s session was a 2026 mid-year update, with the CB social […]
Social Strategy GEO for Real Estate Agents: A Beginner’s Guide to Getting Recommended by AI GEO for Real Estate Agents: A Beginner’s Guide to Getting Recommended by AI By Phil Brown, Field Marketing Specialist, Coldwell Banker Realty If you’ve started noticing buyers and sellers mention ChatGPT or asking AI tools “who’s a good agent near me?” instead of Googling it, you’re not imagining a trend…you’re watching the biggest shift in […]
Industry & CB News Better Together Podcast — Luxury Financing Edition Why Luxury Financing Is the Secret Weapon Coldwell Banker Agents Are Sleeping On As a Field Marketing Specialist at Coldwell Banker, one of my favorite parts of this job is translating complex, high-value conversations into actionable insights that agents can actually use to win more business. Episode three of the Better Together Podcast did exactly […]
Social Strategy Coldwell Banker Social Media Mastermind Recap: What Every Real Estate Agent Needs to Hear Right Now Coldwell Banker Social Media Mastermind Recap: Real Talk on Video, Authenticity, and Growing Your Business Online There are moments in this work that genuinely stop you in your tracks. Not because of a big sale or a major campaign milestone, but because you watch someone you’ve worked alongside step into the spotlight and absolutely own […]
Brand Building How to Build Your Digital Book: What Real Estate Agents Need to Know About Online Authority Brand Building · May 2026 · 12 min read How to Build YourDigital Book What Real Estate Agents in Haddonfield and MoorestownNeed to Know About Online Authority There is a library that never closes. Every buyer and seller in your market walks in every single day – asking Google, asking ChatGPT, asking Gemini – a […]
Industry & CB News What the 2026 Home Shopping Season Report Means for Your Real Estate Marketing Right Now What the 2026 Home Shopping Season Report Means for Your Real Estate Marketing Right Now Every spring, agents ask the same question: Is this the year the market finally opens back up? This year, Coldwell Banker just answered it — with data. The 2026 Home Shopping Season Report surveyed more than 700 real estate agents […]
Social Strategy Niche Real Estate Marketing: How to Sell a Unique Property to the Exact Right Buyer Niche Real Estate Marketing: How to Sell a Unique Property to the Exact Right Buyer Most listings follow a predictable path: professional photos, MLS syndication, open house, sold. That process works beautifully for properties that appeal to a broad audience. But what happens when your listing is not for everyone — when it has a […]
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Industry & CB News The Power Play Behind Agent Success: What the Coldwell Banker & Guaranteed Rate Affinity Partnership Really Means for Real Estate Agents If you want a front-row seat to one of the most strategic conversations happening in real estate right now, the latest episode of the Better Together podcast delivers exactly that. Hosted by Lindsay Listanski, National Vice President of Marketing at Coldwell Banker, the episode brought together two of the most respected leaders in the industry […]
Industry & CB News How Top Real Estate Agents Handle Seller Objections: Insights from Coldwell Banker’s Growth Mastermind – April 2026 What Real Estate Agents Need to Know About Handling Seller Objections If you’re a real estate agent struggling to convert listing appointments into signed agreements, you’re not alone. One of the most common challenges agents face isn’t finding sellers—it’s convincing them to sign with you instead of your competitors, and at the commission rate you’re […]
Social Strategy Tell Stories, Not Listings: The LinkedIn Strategy That Actually Gets Real Estate Agents Found The One Thing Every Real Estate Agent Gets Wrong Here’s what happens on most real estate agents’ LinkedIn profiles: “Just closed another amazing home in Wayne! Thank you to my incredible team…” “New listing available! Check it out…” “Market update: Home prices are trending up…” Generic. Forgettable. Every single agent posts this exact thing. Here’s […]
Social Strategy From Zero Views to Engaged Buyers: The Real Estate Agent’s Guide to Video and YouTube Optimization The Most Ignored Marketing Channel in Real Estate I recently looked at a real estate agent’s YouTube channel. They had 47 videos posted over 8 years. The most recent video? Posted over a year ago. Engagement on most videos? Single-digit views. But then I noticed something odd: They had one video that got 147 views, […]
Brand Building The Power of Consistent Branding: Why Your Headshot and Bio Matter More Than You Think The $10,000 Problem Most Agents Don’t Realize They Have Here’s a scenario that happens more often than you’d think: A potential buyer searches for you on Google. They find your Google Business Profile. You look professional, credible, accessible. They click through to your Instagram. Different photo. Different bio. Different tone. Then they check your LinkedIn. […]
Social Strategy Stop Losing Clients to Generic Posts: The Real Estate Agent’s Guide to Localized Social Media Strategy The Hard Truth About Your Social Media Posts You’re posting on Instagram. You’re sharing on Facebook. You’re active on LinkedIn. But here’s the thing: If your posts could be from any real estate agent in any city, they’re worthless. I recently audited the social media accounts of a successful real estate agent. This person was […]
Social Strategy Why AI Can’t Find You: The Complete Google Business Profile Optimization Guide for Real Estate Agents The Problem Real Estate Agents Face with Google Business Profile You’ve been in real estate for years. You’ve closed deals. You have happy clients. But when someone searches for a real estate agent in your market, where do you appear? If you’re like most agents I meet with—you don’t appear at all. The issue? Your […]
Industry & CB News What I Learned at This Week’s Growth Mastermind: FinCEN, Redfin, Community‑Driven Growth & The Future of AI in Real Estate Marketing On March 11th, 2026, I sat inside our Coldwell Banker headquarters here in Madison, NJ for one of the most value-packed Growth Mastermind sessions I’ve attended yet. Michael Penissi brought together an incredible lineup—David Palmer, Katelyn E. Sullivan, and Alex McAteer—and each one of them delivered something every real estate agent in our company needs […]
Industry & CB News Why This “Better Together” Conversation Is Worth Watching for Every Real Estate Agent If you work in real estate right now, you can feel it: the market is moving again—but not in the same way it used to. Recently, I watched a conversation featuring leaders from Coldwell Banker Realty and Guaranteed Rate Affinity that stopped me mid‑scroll. Not because it was flashy or dramatic—but because it clearly articulated […]
Caption Templates Not Just a House Caption Suggestion – Feel free to make it your own! Real estate isn’t just about walls, rooms, or square footage. It’s the moments, memories, and people who fill it.   Ready to find the place where your next chapter begins?   Related Articles Social Content Life Behind the Listing Caption Suggestion – Feel free to […]
Social Strategy The Shift to AI Search: How One YouTube Strategy Session Led to a $5M Listing Opportunity A few weeks ago, one of our top agents reached out with a familiar challenge: she felt invisible in AI‑driven search. She was strong in her local market, highly respected in her community, and consistently producing at a high level—but when she asked today’s AI tools to identify the top real estate professional in her […]
Caption Templates Life Behind the Listing Caption Suggestion – Feel free to make it your own! Every move starts with a moment.   A job offer. A baby on the way. A desire for more space – or less. A shift in priorities.   Homes change when life changes. If you’re entering a new chapter this year, I’d love to help […]

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