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CB Tools & Platforms Stop Typing Into Home Platform: How Real Estate Agents Can Just Talk to It Instead I spend my weeks sitting next to real estate agents across Northern New Jersey, Hudson County, and Westchester, New York, walking through their tools as a Field Marketing Specialist at Coldwell Banker. And there is one pattern I see over and over. It is not that real estate agents do not know what to do. […]
CB Tools & Platforms The Private Exclusive Listing Strategy: How to Take an Overpriced Listing Without Getting Burned Every real estate agent I work with has the same story. A seller wants 1.8 million. The comps say 1.5 on the best day of the year. The seller points at the neighbor’s sale and says their kitchen is bigger. So you have two bad choices. Take the listing and spend the next month watching […]
CB Tools & Platforms Home Platform Public Collections: A New Way to Showcase Listings A new feature just landed inside Home Platform that I think a lot of Real Estate Agents are going to love once they find it: Home Platform Public Collections. If you already use Collections to share homes with an individual buyer, this is the same idea, but built for anyone with the link, not just […]
CB Tools & Platforms What to Do When a Client Chooses Another Real Estate Agent What to Do When a Client Chooses Another Real Estate Agent Somewhere between the listing presentation and the “we went with someone else” text, a little piece of your confidence takes a hit. If you have been in this business for more than five minutes, you know exactly the feeling I am talking about. I […]
CB Tools & Platforms Your Daily Home Platform Checklist: A 10-Minute Cadence for Real Estate Agents A few weeks ago I posted a quick carousel about the Home Platform and got a comment that stuck with me. Someone asked if anyone had put together a Home Platform daily checklist, something simple to check and do in the platform every day. That question is exactly why I wanted to write this post. […]
Industry & CB News What the 2026 Luxury Mid-Year Report Really Means for Your Marketing The Coldwell Banker Global Luxury 2026 Mid-Year Report just dropped, and if you work anywhere near the high end of this business, it is worth your time. Luxury real estate marketing 2026 looks different than it did even a year ago, and this report explains exactly why. I spend my days as a Field Marketing […]
Brand Building Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide If you’ve claimed your Google Business Profile but haven’t touched it since, you’re leaving one of the most powerful (and completely free) digital marketing tools sitting idle. As a Field Marketing Specialist at Coldwell Banker, I work one-on-one with agents across my region, and […]
Social Strategy Coldwell Banker Social Media Mastermind Recap: Platform Changes, Strategy Shifts, and What’s Actually Working Coldwell Banker Social Media Mastermind Recap: The 2026 Mid-Year Update Every Agent Needs to See Every month, the Coldwell Banker social media team brings in a special guest agent to talk shop. This month was different…and in a good way. Instead of a guest, June’s session was a 2026 mid-year update, with the CB social […]
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Social Strategy GEO for Real Estate Agents: A Beginner’s Guide to Getting Recommended by AI GEO for Real Estate Agents: A Beginner’s Guide to Getting Recommended by AI By Phil Brown, Field Marketing Specialist, Coldwell Banker Realty If you’ve started noticing buyers and sellers mention ChatGPT or asking AI tools “who’s a good agent near me?” instead of Googling it, you’re not imagining a trend…you’re watching the biggest shift in […]
Industry & CB News Better Together Podcast — Luxury Financing Edition Why Luxury Financing Is the Secret Weapon Coldwell Banker Agents Are Sleeping On As a Field Marketing Specialist at Coldwell Banker, one of my favorite parts of this job is translating complex, high-value conversations into actionable insights that agents can actually use to win more business. Episode three of the Better Together Podcast did exactly […]
Social Strategy Coldwell Banker Social Media Mastermind Recap: What Every Real Estate Agent Needs to Hear Right Now Coldwell Banker Social Media Mastermind Recap: Real Talk on Video, Authenticity, and Growing Your Business Online There are moments in this work that genuinely stop you in your tracks. Not because of a big sale or a major campaign milestone, but because you watch someone you’ve worked alongside step into the spotlight and absolutely own […]
Brand Building How to Build Your Digital Book: What Real Estate Agents Need to Know About Online Authority Brand Building · May 2026 · 12 min read How to Build YourDigital Book What Real Estate Agents in Haddonfield and MoorestownNeed to Know About Online Authority There is a library that never closes. Every buyer and seller in your market walks in every single day – asking Google, asking ChatGPT, asking Gemini – a […]
Industry & CB News What the 2026 Home Shopping Season Report Means for Your Real Estate Marketing Right Now What the 2026 Home Shopping Season Report Means for Your Real Estate Marketing Right Now Every spring, agents ask the same question: Is this the year the market finally opens back up? This year, Coldwell Banker just answered it — with data. The 2026 Home Shopping Season Report surveyed more than 700 real estate agents […]
Social Strategy Niche Real Estate Marketing: How to Sell a Unique Property to the Exact Right Buyer Niche Real Estate Marketing: How to Sell a Unique Property to the Exact Right Buyer Most listings follow a predictable path: professional photos, MLS syndication, open house, sold. That process works beautifully for properties that appeal to a broad audience. But what happens when your listing is not for everyone — when it has a […]
Industry & CB News The Power Play Behind Agent Success: What the Coldwell Banker & Guaranteed Rate Affinity Partnership Really Means for Real Estate Agents If you want a front-row seat to one of the most strategic conversations happening in real estate right now, the latest episode of the Better Together podcast delivers exactly that. Hosted by Lindsay Listanski, National Vice President of Marketing at Coldwell Banker, the episode brought together two of the most respected leaders in the industry […]
Industry & CB News How Top Real Estate Agents Handle Seller Objections: Insights from Coldwell Banker’s Growth Mastermind – April 2026 What Real Estate Agents Need to Know About Handling Seller Objections If you’re a real estate agent struggling to convert listing appointments into signed agreements, you’re not alone. One of the most common challenges agents face isn’t finding sellers—it’s convincing them to sign with you instead of your competitors, and at the commission rate you’re […]
Social Strategy Tell Stories, Not Listings: The LinkedIn Strategy That Actually Gets Real Estate Agents Found The One Thing Every Real Estate Agent Gets Wrong Here’s what happens on most real estate agents’ LinkedIn profiles: “Just closed another amazing home in Wayne! Thank you to my incredible team…” “New listing available! Check it out…” “Market update: Home prices are trending up…” Generic. Forgettable. Every single agent posts this exact thing. Here’s […]
Social Strategy From Zero Views to Engaged Buyers: The Real Estate Agent’s Guide to Video and YouTube Optimization The Most Ignored Marketing Channel in Real Estate I recently looked at a real estate agent’s YouTube channel. They had 47 videos posted over 8 years. The most recent video? Posted over a year ago. Engagement on most videos? Single-digit views. But then I noticed something odd: They had one video that got 147 views, […]
Brand Building The Power of Consistent Branding: Why Your Headshot and Bio Matter More Than You Think The $10,000 Problem Most Agents Don’t Realize They Have Here’s a scenario that happens more often than you’d think: A potential buyer searches for you on Google. They find your Google Business Profile. You look professional, credible, accessible. They click through to your Instagram. Different photo. Different bio. Different tone. Then they check your LinkedIn. […]
Social Strategy Stop Losing Clients to Generic Posts: The Real Estate Agent’s Guide to Localized Social Media Strategy The Hard Truth About Your Social Media Posts You’re posting on Instagram. You’re sharing on Facebook. You’re active on LinkedIn. But here’s the thing: If your posts could be from any real estate agent in any city, they’re worthless. I recently audited the social media accounts of a successful real estate agent. This person was […]

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