
Dear Agents,
February’s marketing theme, Get Found Online with AEO, Google, and AI Content, focuses on how search
is changing and what you can do to make sure clients can find you as AI-powered search becomes more
common.
Today, people aren’t just typing searches into Google. They’re asking AI tools real questions and often
getting one clear answer. This shift is called Answer Engine Optimization (AEO), and it directly impacts
how new clients discover agents.
Key areas of focus this month:
· Google Business Profile: Claim it, complete it, and keep it updated. This is the foundation of local
visibility.
· Reviews: Ask for reviews that naturally mention what you helped with and where. Specific and
local reviews build trust.
· Local Content: Share neighborhoods, schools, and local insights using clear, conversational
language.
· Consistency: Make sure your name, contact info, and service areas match everywhere you show
up online.
Attend Our Featured Workshops:
From Search to Answers: SEO to AEO
Feb. 10 at 3 p.m. ET / 12 p.m. PT
Feb. 25 at 2 p.m. ET / 11 a.m. PT
Register at CBRMarketingWorkshops.com
Is your online presence working for you?
· 1:1 Marketing Support: Schedule time with me to review your online presence and see how
you’re showing up today.
· Book a Next Available Appointment: Schedule Get Found Online with AEO, Google, and AI Content
to strengthen your Google Business Profile and local visibility using AI.
Small, consistent updates can make a big difference over time. Let’s make sure your online presence is
positioned to help clients find you in today’s search landscape.