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Monthly Focus Spring Training – March 2026 Success in the spring market starts with preparation. Coldwell Banker Realty Marketing Spring Training is your preseason plan to sharpen your marketing, strengthen listing readiness, and step into the season ready to win.   Listings aren’t won on Opening Day; they are won in the preparation that happens beforehand. Spring Training is designed to refine […]
Monthly Focus AEO Get Found Online – February 2026 Dear Agents,   February’s marketing theme, Get Found Online with AEO, Google, and AI Content, focuses on how search is changing and what you can do to make sure clients can find you as AI-powered search becomes more common.   Today, people aren’t just typing searches into Google. They’re asking AI tools real questions and […]
Monthly Focus 2026 Agent Marketing Plan – December 2025 The 2026 Agent Marketing Plan is officially live — built to help you plan smarter, market stronger, and grow your business with confidence.   Here’s how to make the most of it: Download your plan: Visit Desk > My Business to access the digital or print version. Use it as your guide: Set quarterly goals, […]
Monthly Focus 2026 Agent Marketing Plan – November 2025 The 2026 Agent Marketing Plan is officially live — built to help you plan smarter, market stronger, and grow your business with confidence.   Here’s how to make the most of it: Download your plan: Visit Desk > My Business to access the digital or print version. Use it as your guide: Set quarterly goals, […]
Monthly Focus Finish Strong – October 2025 October’s marketing theme, Finish Strong: Why the Fourth Quarter Matters, highlights how to maximize the fourth quarter and convert year-end actions into next year’s wins. Key areas of focus this month: Review 2025 Goals: Assess progress to date, identify gaps, and adjust your plan. Refresh Stale Listings: Reevaluate your current listings and develop an action […]
Monthly Focus Back to School – September 2025 Sharpen your skills and start the fall strong with our Back to School with Field Marketing Workshop Series — five weeks of virtual workshops built around practical marketing strategies. Each workshop is designed to support you through distinct phases of your professional journey – from listing a home to re-engaging your sphere. You’ll leave with […]
Monthly Focus Winning Buyers, Closing Deal – August 2025 This month, our focus is on helping you strengthen your skills when working with potential buyers. To support you, we’ve put together the best resources available to highlight your expertise and unique value. We call it the Buyer Bundle—a collection of marketing and educational materials designed to make working with both new and experienced buyers […]
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