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Marketing Tools Tell Stories, Not Listings: The LinkedIn Strategy That Actually Gets Real Estate Agents Found The One Thing Every Real Estate Agent Gets Wrong Here’s what happens on most real estate agents’ LinkedIn profiles: “Just closed another amazing home in Wayne! Thank you to my incredible team…” “New listing available! Check it out…” “Market update: Home prices are trending up…” Generic. Forgettable. Every single agent posts this exact thing. Here’s […]
Marketing Tools The Power of Consistent Branding: Why Your Headshot and Bio Matter More Than You Think The $10,000 Problem Most Agents Don’t Realize They Have Here’s a scenario that happens more often than you’d think: A potential buyer searches for you on Google. They find your Google Business Profile. You look professional, credible, accessible. They click through to your Instagram. Different photo. Different bio. Different tone. Then they check your LinkedIn. […]
Marketing Tools Stop Losing Clients to Generic Posts: The Real Estate Agent’s Guide to Localized Social Media Strategy The Hard Truth About Your Social Media Posts You’re posting on Instagram. You’re sharing on Facebook. You’re active on LinkedIn. But here’s the thing: If your posts could be from any real estate agent in any city, they’re worthless. I recently audited the social media accounts of a successful real estate agent. This person was […]
Marketing Tools The Shift to AI Search: How One YouTube Strategy Session Led to a $5M Listing Opportunity A few weeks ago, one of our top agents reached out with a familiar challenge: she felt invisible in AI‑driven search. She was strong in her local market, highly respected in her community, and consistently producing at a high level—but when she asked today’s AI tools to identify the top real estate professional in her […]
Marketing Tools How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks   How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks As Baby Boomers continue to drive a significant portion of real estate activity, more agents are specializing in senior transitions, downsizing, and multigenerational decision‑making. During a recent strategy session with a group of SRES‑certified agents, we explored how they could create […]
Marketing Tools How to Set Up Your Holiday Campaign in MoxiEngage How to Set Up Your Holiday Campaign in MoxiEngage (and Why Customization Wins Big) The holidays are the perfect time to strengthen relationships with your sphere of influence. A well-executed email campaign keeps you top-of-mind and shows clients you care. If you’re a Coldwell Banker agent, MoxiEngage makes this easy with its pre-built Holiday Campaign—but […]
Marketing Tools Boost Your Real Estate Ads: Proven Strategies for Better Engagement Boost Your Real Estate Ads: Proven Strategies for Better Engagement When it comes to marketing your listings on social media, every click counts. But if your ads aren’t performing as expected, it’s time to rethink your approach. Whether you’re using Boost or considering direct Facebook ads, the right setup and strategy can make all the […]
Instagram Unlock the Power of Listing Concierge: Elevate Your Real Estate Marketing View this post on Instagram A post shared by Phil Brown (@marketingwithphil.cb) Unlock the Power of Listing Concierge: Elevate Your Real Estate Marketing As a Coldwell Banker Field Marketing Specialist, one of the most rewarding parts of my role is traveling to different offices and connecting with incredible agents. Recently, I hosted an amazing workshop […]
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Marketing Tools Unlock Market Insights with Market Quest Unlock Market Insights with Market Quest In today’s competitive real estate market, data-driven decisions are essential. Coldwell Banker agents have a powerful tool at their fingertips: Market Quest in MyCBDesk. This feature allows you to create detailed market snapshots that showcase local trends, giving your clients confidence and positioning you as the neighborhood expert. In […]

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