Knowledge
Marketing Tips & Industry News
The Shift to AI Search: How One YouTube Strategy Session Led to a $5M Listing Opportunity
A few weeks ago, one of our top agents reached out with a familiar challenge: she felt invisible in AI‑driven search. She was strong in her local market, highly respected in her community, and consistently producing at a high level—but when she asked today’s AI tools to identify the top real estate professional in her […]
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Life Behind the Listing
Caption Suggestion – Feel free to make it your own! Every move starts with a moment. A job offer. A baby on the way. A desire for more space – or less. A shift in priorities. Homes change when life changes. If you’re entering a new chapter this year, I’d love to help […]
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Spring Training – March 2026
Success in the spring market starts with preparation. Coldwell Banker Realty Marketing Spring Training is your preseason plan to sharpen your marketing, strengthen listing readiness, and step into the season ready to win. Listings aren’t won on Opening Day; they are won in the preparation that happens beforehand. Spring Training is designed to refine […]
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How Much Is Your Home Worth?
Caption Suggestion – Feel free to make it your own! You might be sitting on more equity than you think. Home values have shifted over the past few years – but many homeowners underestimate how much wealth they’ve built through appreciation and mortgage paydown. Online estimates only tell part of the story. Your home isn’t […]
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Inside the Growth Mastermind: What I Learned Directly from Compass International Holdings CEO Robert Reffkin
Inside the Growth Mastermind: What I Learned Directly from Compass International Holdings CEO Robert Reffkin By Philip Brown, Field Marketing Specialist – Coldwell Banker, part of Compass International Holdings The real estate industry is changing faster than ever—and the leaders shaping that change are defining the future for agents, brokerages, and consumers alike. As […]
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Top Takeaways: Trends to Watch
Caption Suggestion – Feel free to make it your own! Luxury real estate doesn’t follow headlines – it follows fundamentals. Drawing on insights from the Institute for Luxury Home Marketing, Altrata, McKinsey & Company, and JamesEdition, this year’s report reveals how wealth, lifestyle, and property are evolving at the highest levels. In 2026, resilience […]
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AEO Get Found Online – February 2026
Dear Agents, February’s marketing theme, Get Found Online with AEO, Google, and AI Content, focuses on how search is changing and what you can do to make sure clients can find you as AI-powered search becomes more common. Today, people aren’t just typing searches into Google. They’re asking AI tools real questions and […]
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Buying a Home is Hard
Caption Suggestion – Feel free to make it your own! Buying a home can feel overwhelming, but having the right person in your corner makes all the difference! Yes, it’s challenging. But building long-term wealth and leverage through real estate is still worth it. Whether you’re 1 year out or 5 years out, having […]
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How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks
How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks As Baby Boomers continue to drive a significant portion of real estate activity, more agents are specializing in senior transitions, downsizing, and multigenerational decision‑making. During a recent strategy session with a group of SRES‑certified agents, we explored how they could create […]
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