Knowledge
Marketing Tips & Industry News
How Much Is Your Home Worth?
Caption Suggestion – Feel free to make it your own! You might be sitting on more equity than you think. Home values have shifted over the past few years – but many homeowners underestimate how much wealth they’ve built through appreciation and mortgage paydown. Online estimates only tell part of the story. Your home isn’t […]
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Inside the Growth Mastermind: What I Learned Directly from Compass International Holdings CEO Robert Reffkin
Inside the Growth Mastermind: What I Learned Directly from Compass International Holdings CEO Robert Reffkin By Philip Brown, Field Marketing Specialist – Coldwell Banker, part of Compass International Holdings The real estate industry is changing faster than ever—and the leaders shaping that change are defining the future for agents, brokerages, and consumers alike. As […]
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Top Takeaways: Trends to Watch
Caption Suggestion – Feel free to make it your own! Luxury real estate doesn’t follow headlines – it follows fundamentals. Drawing on insights from the Institute for Luxury Home Marketing, Altrata, McKinsey & Company, and JamesEdition, this year’s report reveals how wealth, lifestyle, and property are evolving at the highest levels. In 2026, resilience […]
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AEO Get Found Online – February 2026
Dear Agents, February’s marketing theme, Get Found Online with AEO, Google, and AI Content, focuses on how search is changing and what you can do to make sure clients can find you as AI-powered search becomes more common. Today, people aren’t just typing searches into Google. They’re asking AI tools real questions and […]
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Buying a Home is Hard
Caption Suggestion – Feel free to make it your own! Buying a home can feel overwhelming, but having the right person in your corner makes all the difference! Yes, it’s challenging. But building long-term wealth and leverage through real estate is still worth it. Whether you’re 1 year out or 5 years out, having […]
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How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks
How a Senior‑Focused Real Estate Team Can Build a High‑Impact Website Using MoxieWorks As Baby Boomers continue to drive a significant portion of real estate activity, more agents are specializing in senior transitions, downsizing, and multigenerational decision‑making. During a recent strategy session with a group of SRES‑certified agents, we explored how they could create […]
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What’s Working on Social Media Right Now (2026 Edition)
What’s Working on Social Media Right Now (2026 Edition) A modern, research-backed guide for real estate agents and local service pros Instagram: Clarity, Searchability & Story-Driven Visuals Win 1. Lead with Clear, Uncluttered First Frames Instagram users decide in under a second whether to stop scrolling. Posts with clean, recognizable visuals outperform overly stylized […]
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2026 Economic Summit
Caption Suggestion – Feel free to make it your own! Wondering what the economy and real estate market have in store for the year ahead? Get clarity straight from the source. Join internationally acclaimed economist Dr. Elliot Eisenberg, Ph.D. as he breaks down what’s coming and how to plan strategically in the months ahead. […]
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The Review That Almost Broke an Agent — And the Shift That Turned It Around
The Review That Almost Broke an Agent — And the Shift That Turned It Around In real estate, your online presence often speaks long before you do. Reviews, search results, and digital impressions shape credibility in seconds. And during a recent conversation with an agent, I was reminded just how quickly one unfair review […]
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