Knowledge
Marketing Tips & Industry News
How to Email Your Likely to Sell List Without Sounding Like a Mass Blast
Most real estate agents are sitting on a list of homeowners who are statistically likely to sell in the next year, and they have never sent those people a single email. Not because they do not care. Because the moment they open the Home Platform, they freeze. How do I select everyone? What do I […]
Read More
Stop Typing Into Home Platform: How Real Estate Agents Can Just Talk to It Instead
I spend my weeks sitting next to real estate agents across Northern New Jersey, Hudson County, and Westchester, New York, walking through their tools as a Field Marketing Specialist at Coldwell Banker. And there is one pattern I see over and over. It is not that real estate agents do not know what to do. […]
Read More
The Private Exclusive Listing Strategy: How to Take an Overpriced Listing Without Getting Burned
Every real estate agent I work with has the same story. A seller wants 1.8 million. The comps say 1.5 on the best day of the year. The seller points at the neighbor’s sale and says their kitchen is bigger. So you have two bad choices. Take the listing and spend the next month watching […]
Read More
Home Platform Public Collections: A New Way to Showcase Listings
A new feature just landed inside Home Platform that I think a lot of Real Estate Agents are going to love once they find it: Home Platform Public Collections. If you already use Collections to share homes with an individual buyer, this is the same idea, but built for anyone with the link, not just […]
Read More
What to Do When a Client Chooses Another Real Estate Agent
What to Do When a Client Chooses Another Real Estate Agent Somewhere between the listing presentation and the “we went with someone else” text, a little piece of your confidence takes a hit. If you have been in this business for more than five minutes, you know exactly the feeling I am talking about. I […]
Read More
Your Daily Home Platform Checklist: A 10-Minute Cadence for Real Estate Agents
A few weeks ago I posted a quick carousel about the Home Platform and got a comment that stuck with me. Someone asked if anyone had put together a Home Platform daily checklist, something simple to check and do in the platform every day. That question is exactly why I wanted to write this post. […]
Read More
What the 2026 Luxury Mid-Year Report Really Means for Your Marketing
The Coldwell Banker Global Luxury 2026 Mid-Year Report just dropped, and if you work anywhere near the high end of this business, it is worth your time. Luxury real estate marketing 2026 looks different than it did even a year ago, and this report explains exactly why. I spend my days as a Field Marketing […]
Read More
Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide
Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide If you’ve claimed your Google Business Profile but haven’t touched it since, you’re leaving one of the most powerful (and completely free) digital marketing tools sitting idle. As a Field Marketing Specialist at Coldwell Banker, I work one-on-one with agents across my region, and […]
Read More
Coldwell Banker Social Media Mastermind Recap: Platform Changes, Strategy Shifts, and What’s Actually Working
Coldwell Banker Social Media Mastermind Recap: The 2026 Mid-Year Update Every Agent Needs to See Every month, the Coldwell Banker social media team brings in a special guest agent to talk shop. This month was different…and in a good way. Instead of a guest, June’s session was a 2026 mid-year update, with the CB social […]
Read More