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Marketing Tips & Industry News
What the 2026 Luxury Mid-Year Report Really Means for Your Marketing
The Coldwell Banker Global Luxury 2026 Mid-Year Report just dropped, and if you work anywhere near the high end of this business, it is worth your time. Luxury real estate marketing 2026 looks different than it did even a year ago, and this report explains exactly why. I spend my days as a Field Marketing […]
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Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide
Google Business Profile for Real Estate Agents: Your Step-by-Step Optimization Guide If you’ve claimed your Google Business Profile but haven’t touched it since, you’re leaving one of the most powerful (and completely free) digital marketing tools sitting idle. As a Field Marketing Specialist at Coldwell Banker, I work one-on-one with agents across my region, and […]
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Coldwell Banker Social Media Mastermind Recap: Platform Changes, Strategy Shifts, and What’s Actually Working
Coldwell Banker Social Media Mastermind Recap: The 2026 Mid-Year Update Every Agent Needs to See Every month, the Coldwell Banker social media team brings in a special guest agent to talk shop. This month was different…and in a good way. Instead of a guest, June’s session was a 2026 mid-year update, with the CB social […]
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GEO for Real Estate Agents: A Beginner’s Guide to Getting Recommended by AI
GEO for Real Estate Agents: A Beginner’s Guide to Getting Recommended by AI By Phil Brown, Field Marketing Specialist, Coldwell Banker Realty If you’ve started noticing buyers and sellers mention ChatGPT or asking AI tools “who’s a good agent near me?” instead of Googling it, you’re not imagining a trend…you’re watching the biggest shift in […]
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Better Together Podcast — Luxury Financing Edition
Why Luxury Financing Is the Secret Weapon Coldwell Banker Agents Are Sleeping On As a Field Marketing Specialist at Coldwell Banker, one of my favorite parts of this job is translating complex, high-value conversations into actionable insights that agents can actually use to win more business. Episode three of the Better Together Podcast did exactly […]
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Coldwell Banker Social Media Mastermind Recap: What Every Real Estate Agent Needs to Hear Right Now
Coldwell Banker Social Media Mastermind Recap: Real Talk on Video, Authenticity, and Growing Your Business Online There are moments in this work that genuinely stop you in your tracks. Not because of a big sale or a major campaign milestone, but because you watch someone you’ve worked alongside step into the spotlight and absolutely own […]
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How to Build Your Digital Book: What Real Estate Agents Need to Know About Online Authority
Brand Building · May 2026 · 12 min read How to Build YourDigital Book What Real Estate Agents in Haddonfield and MoorestownNeed to Know About Online Authority There is a library that never closes. Every buyer and seller in your market walks in every single day – asking Google, asking ChatGPT, asking Gemini – a […]
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What the 2026 Home Shopping Season Report Means for Your Real Estate Marketing Right Now
What the 2026 Home Shopping Season Report Means for Your Real Estate Marketing Right Now Every spring, agents ask the same question: Is this the year the market finally opens back up? This year, Coldwell Banker just answered it — with data. The 2026 Home Shopping Season Report surveyed more than 700 real estate agents […]
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Niche Real Estate Marketing: How to Sell a Unique Property to the Exact Right Buyer
Niche Real Estate Marketing: How to Sell a Unique Property to the Exact Right Buyer Most listings follow a predictable path: professional photos, MLS syndication, open house, sold. That process works beautifully for properties that appeal to a broad audience. But what happens when your listing is not for everyone — when it has a […]
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