Knowledge
Marketing Tips & Industry News
Maximizing Client Engagement with Prospect Square, MoxiEngage, and Social Media
Maximizing Client Engagement with Prospect Square, MoxiEngage, and Social Media Staying connected with your clients is essential for building trust and driving long-term success in real estate. Fortunately, tools like Prospect Square, MoxiEngage, and strategic use of social media make it easier than ever to maintain meaningful relationships. Here’s how to leverage these resources effectively. […]
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Starting Strong: Lessons Every New Real Estate Agent Should Know
Starting Strong: Lessons Every New Real Estate Agent Should Know Breaking into real estate can feel exciting—but also overwhelming. Many new agents discover that the early months are full of unexpected challenges. If you’re just starting out, here are some real-world lessons and practical tips to help you navigate the journey. 1. Trust and Professional […]
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Mastering Digital Presence: Essential Marketing Tools Every Real Estate Agent Should Use
Mastering Digital Presence: Essential Marketing Tools Every Real Estate Agent Should Use In today’s competitive real estate market, your digital presence isn’t optional—it’s essential. From your email signature to your website and advertising strategy. Every detail matters when attracting clients and closing deals. Based on recent agent discussions and industry best practices, here’s a comprehensive […]
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Building a Strong Real Estate Marketing Strategy: Tools, Tactics, and Personal Branding
Building a Strong Real Estate Marketing Strategy: Tools, Tactics, and Personal Branding Success in real estate takes time. It comes from consistent effort. Smart planning. Using the right tools. Whether you’re starting out or refining your approach, these strategies will help you stand out and grow your business. 1. Diversify Your Marketing Channels First, focus […]
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Elevate Your Real Estate Brand: Join the Global Luxury Workshop Series
Elevate Your Real Estate Brand: Join the Global Luxury Workshop Series Are you ready to stand out in the competitive luxury real estate market? The Coldwell Banker Global Luxury® Team has created an exclusive Global Luxury Workshop Series designed to help agents like you build a powerful brand, attract affluent clients, and grow your business. […]
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How to Activate Your Real Estate Marketing Plan for 2026 with AMP
How to Activate Your Real Estate Marketing Plan for 2026 with AMP If you’re a real estate agent looking to start 2026 strong, now is the time to plan ahead. Coldwell Banker’s Agent Marketing Plan (AMP) 2026 is your personalized roadmap to success—packed with strategies, tools, and actionable steps to grow your business. In this […]
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How Real Estate Agents Can Avoid Marketing Overwhelm and Build a Focused Strategy
How Real Estate Agents Can Avoid Marketing Overwhelm and Build a Focused Strategy As a Field Marketing Specialist at Coldwell Banker, I often meet agents who are passionate, driven, and willing to do whatever it takes to grow their business. But sometimes, that drive can lead to overwhelm. Recently, I had a conversation with an […]
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Social Media Trends & Tips for Real Estate Marketers
Social Media Trends & Tips for Real Estate Marketers By Philip Brown, Field Marketing Specialist, Northern NJ & NY We’re lucky to have a fantastic social media team here at Coldwell Banker that provides agents with great tools, content, and support. But I also spend a lot of time in the field, watching what’s working […]
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2026 Agent Marketing Plan – November 2025
The 2026 Agent Marketing Plan is officially live — built to help you plan smarter, market stronger, and grow your business with confidence. Here’s how to make the most of it: Download your plan: Visit Desk > My Business to access the digital or print version. Use it as your guide: Set quarterly goals, […]
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