Marketing Tips Blog
Quick Tips, Social Media Suggestions & More
The One Thing Every Real Estate Agent Gets Wrong Here’s what happens on most real estate agents’ LinkedIn profiles: “Just closed another amazing home in Wayne! Thank you to my incredible team…” “New listing available! Check it out…” “Market update: Home prices are trending up…” Generic. Forgettable. Every single agent posts this exact thing. Here’s […]
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The Most Ignored Marketing Channel in Real Estate I recently looked at a real estate agent’s YouTube channel. They had 47 videos posted over 8 years. The most recent video? Posted over a year ago. Engagement on most videos? Single-digit views. But then I noticed something odd: They had one video that got 147 views, […]
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The $10,000 Problem Most Agents Don’t Realize They Have Here’s a scenario that happens more often than you’d think: A potential buyer searches for you on Google. They find your Google Business Profile. You look professional, credible, accessible. They click through to your Instagram. Different photo. Different bio. Different tone. Then they check your LinkedIn. […]
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The Hard Truth About Your Social Media Posts You’re posting on Instagram. You’re sharing on Facebook. You’re active on LinkedIn. But here’s the thing: If your posts could be from any real estate agent in any city, they’re worthless. I recently audited the social media accounts of a successful real estate agent. This person was […]
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Unlock Market Insights with Market Quest
Unlock Market Insights with Market Quest In today’s competitive real estate market, data-driven decisions are essential. Coldwell Banker agents have a powerful tool at their fingertips: Market Quest in MyCBDesk. This feature allows you to create detailed market snapshots that showcase local trends, giving your clients confidence and positioning you as the neighborhood expert. In […]
Social Media Audit
Social Media Audit I’m excited to share a brand-new resource designed to help you take your social media presence to the next level: the Social Media Profile Self-Audit Guide. This guide was created to give you a clear, step-by-step path to optimizing your social profiles-whether you’re just getting started or looking to fine-tune your strategy. It’s […]
