Marketing Tips Blog
Quick Tips, Social Media Suggestions & More
The One Thing Every Real Estate Agent Gets Wrong Here’s what happens on most real estate agents’ LinkedIn profiles: “Just closed another amazing home in Wayne! Thank you to my incredible team…” “New listing available! Check it out…” “Market update: Home prices are trending up…” Generic. Forgettable. Every single agent posts this exact thing. Here’s […]
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The Most Ignored Marketing Channel in Real Estate I recently looked at a real estate agent’s YouTube channel. They had 47 videos posted over 8 years. The most recent video? Posted over a year ago. Engagement on most videos? Single-digit views. But then I noticed something odd: They had one video that got 147 views, […]
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The $10,000 Problem Most Agents Don’t Realize They Have Here’s a scenario that happens more often than you’d think: A potential buyer searches for you on Google. They find your Google Business Profile. You look professional, credible, accessible. They click through to your Instagram. Different photo. Different bio. Different tone. Then they check your LinkedIn. […]
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The Hard Truth About Your Social Media Posts You’re posting on Instagram. You’re sharing on Facebook. You’re active on LinkedIn. But here’s the thing: If your posts could be from any real estate agent in any city, they’re worthless. I recently audited the social media accounts of a successful real estate agent. This person was […]
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Why Agents Are Raving About the Fall Edition of The Marketing Catalog
Why Agents Are Raving About the Fall Edition of The Marketing Catalog As a Marketing Specialist at Coldwell Banker Realty, I get to test-drive a lot of tools and resources before recommending them to agents—and let me tell you, the Fall Edition of The Marketing Catalog is one you don’t want to miss. I’ve been […]
How to Activate Your Real Estate Marketing Plan for 2026 with AMP
How to Activate Your Real Estate Marketing Plan for 2026 with AMP If you’re a real estate agent looking to start 2026 strong, now is the time to plan ahead. Coldwell Banker’s Agent Marketing Plan (AMP) 2026 is your personalized roadmap to success—packed with strategies, tools, and actionable steps to grow your business. In this […]
