Marketing Tips Blog

Quick Tips, Social Media Suggestions & More

Tell Stories, Not Listings: The LinkedIn Strategy That Actually Gets Real Estate Agents Found

Apr 22, 2026 | Comments Off on Tell Stories, Not Listings: The LinkedIn Strategy That Actually Gets Real Estate Agents Found

The One Thing Every Real Estate Agent Gets Wrong Here’s what happens on most real estate agents’ LinkedIn profiles: “Just closed another amazing home in Wayne! Thank you to my incredible team…” “New listing available! Check it out…” “Market update: Home prices are trending up…” Generic. Forgettable. Every single agent posts this exact thing. Here’s […]

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From Zero Views to Engaged Buyers: The Real Estate Agent’s Guide to Video and YouTube Optimization

Apr 15, 2026 | Comments Off on From Zero Views to Engaged Buyers: The Real Estate Agent’s Guide to Video and YouTube Optimization

The Most Ignored Marketing Channel in Real Estate I recently looked at a real estate agent’s YouTube channel. They had 47 videos posted over 8 years. The most recent video? Posted over a year ago. Engagement on most videos? Single-digit views. But then I noticed something odd: They had one video that got 147 views, […]

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The Power of Consistent Branding: Why Your Headshot and Bio Matter More Than You Think

Apr 12, 2026 | Comments Off on The Power of Consistent Branding: Why Your Headshot and Bio Matter More Than You Think

The $10,000 Problem Most Agents Don’t Realize They Have Here’s a scenario that happens more often than you’d think: A potential buyer searches for you on Google. They find your Google Business Profile. You look professional, credible, accessible. They click through to your Instagram. Different photo. Different bio. Different tone. Then they check your LinkedIn. […]

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Stop Losing Clients to Generic Posts: The Real Estate Agent’s Guide to Localized Social Media Strategy

Apr 5, 2026 | Comments Off on Stop Losing Clients to Generic Posts: The Real Estate Agent’s Guide to Localized Social Media Strategy

The Hard Truth About Your Social Media Posts You’re posting on Instagram. You’re sharing on Facebook. You’re active on LinkedIn. But here’s the thing: If your posts could be from any real estate agent in any city, they’re worthless. I recently audited the social media accounts of a successful real estate agent. This person was […]

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Why Not Every Touchpoint Needs to Be About Real Estate

September 30, 2025

Why Not Every Touchpoint Needs to Be About Real Estate (And How Coldwell Banker Tools Can Help You Stay Top of Mind) In real estate, relationships drive results. But here’s a powerful reminder: not every interaction with your sphere needs to be about buying or selling homes. Sometimes, the most impactful touchpoints are the ones that […]

Social Media Mastermind with Conner Jorgensen!

September 23, 2025

  JOIN OUR NEXT MASTERMIND WEDNESDAY, SEPTEMBER 24TH at 9 AM PT / 12 PM ET Your next social breakthrough starts here. x CBR SOCIAL MEDIA TEAM  ☆ Follow the social media team on Instagram: ⋆ Ariana Berta | Social Media Specialist, West @ab.mktg ⋆ Tiffany Giles | Social Media Specialist, Midwest @tgmarketingcbr ⋆ Nicole Gladstone | Social Media Specialist, South @nicoleg.cb ⋆ Anne Singer | […]

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