Marketing Tips Blog

Quick Tips, Social Media Suggestions & More

Tell Stories, Not Listings: The LinkedIn Strategy That Actually Gets Real Estate Agents Found

Apr 22, 2026 | Comments Off on Tell Stories, Not Listings: The LinkedIn Strategy That Actually Gets Real Estate Agents Found

The One Thing Every Real Estate Agent Gets Wrong Here’s what happens on most real estate agents’ LinkedIn profiles: “Just closed another amazing home in Wayne! Thank you to my incredible team…” “New listing available! Check it out…” “Market update: Home prices are trending up…” Generic. Forgettable. Every single agent posts this exact thing. Here’s […]

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From Zero Views to Engaged Buyers: The Real Estate Agent’s Guide to Video and YouTube Optimization

Apr 15, 2026 | Comments Off on From Zero Views to Engaged Buyers: The Real Estate Agent’s Guide to Video and YouTube Optimization

The Most Ignored Marketing Channel in Real Estate I recently looked at a real estate agent’s YouTube channel. They had 47 videos posted over 8 years. The most recent video? Posted over a year ago. Engagement on most videos? Single-digit views. But then I noticed something odd: They had one video that got 147 views, […]

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The Power of Consistent Branding: Why Your Headshot and Bio Matter More Than You Think

Apr 12, 2026 | Comments Off on The Power of Consistent Branding: Why Your Headshot and Bio Matter More Than You Think

The $10,000 Problem Most Agents Don’t Realize They Have Here’s a scenario that happens more often than you’d think: A potential buyer searches for you on Google. They find your Google Business Profile. You look professional, credible, accessible. They click through to your Instagram. Different photo. Different bio. Different tone. Then they check your LinkedIn. […]

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Stop Losing Clients to Generic Posts: The Real Estate Agent’s Guide to Localized Social Media Strategy

Apr 5, 2026 | Comments Off on Stop Losing Clients to Generic Posts: The Real Estate Agent’s Guide to Localized Social Media Strategy

The Hard Truth About Your Social Media Posts You’re posting on Instagram. You’re sharing on Facebook. You’re active on LinkedIn. But here’s the thing: If your posts could be from any real estate agent in any city, they’re worthless. I recently audited the social media accounts of a successful real estate agent. This person was […]

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How Real Estate Agents Can Build Trust and Win More Clients Using Modern Strategies

November 13, 2025

How Real Estate Agents Can Build Trust and Win More Clients Using Modern Strategies and Coldwell Banker Tools In today’s fast-paced real estate market, success isn’t just about closing deals—it’s about building trust, showcasing expertise, and leveraging the right tools to stand out. Coldwell Banker provides agents with powerful resources to help you do just […]

Live Well with Coldwell

September 23, 2025

Caption Suggestion – Feel free to make it your own! There are over 35,000 cities and towns in America…but which place is the best place for you to call home? Which place best fits your lifestyle, your budget, and your dreams? At Coldwell Banker, we created the revolutionary Move Meter, so you can instantly compare […]

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