Marketing Tips Blog
Quick Tips, Social Media Suggestions & More
The One Thing Every Real Estate Agent Gets Wrong Here’s what happens on most real estate agents’ LinkedIn profiles: “Just closed another amazing home in Wayne! Thank you to my incredible team…” “New listing available! Check it out…” “Market update: Home prices are trending up…” Generic. Forgettable. Every single agent posts this exact thing. Here’s […]
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The Most Ignored Marketing Channel in Real Estate I recently looked at a real estate agent’s YouTube channel. They had 47 videos posted over 8 years. The most recent video? Posted over a year ago. Engagement on most videos? Single-digit views. But then I noticed something odd: They had one video that got 147 views, […]
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The $10,000 Problem Most Agents Don’t Realize They Have Here’s a scenario that happens more often than you’d think: A potential buyer searches for you on Google. They find your Google Business Profile. You look professional, credible, accessible. They click through to your Instagram. Different photo. Different bio. Different tone. Then they check your LinkedIn. […]
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The Hard Truth About Your Social Media Posts You’re posting on Instagram. You’re sharing on Facebook. You’re active on LinkedIn. But here’s the thing: If your posts could be from any real estate agent in any city, they’re worthless. I recently audited the social media accounts of a successful real estate agent. This person was […]
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Inside the Growth Mastermind: What I Learned Directly from Compass International Holdings CEO Robert Reffkin
Inside the Growth Mastermind: What I Learned Directly from Compass International Holdings CEO Robert Reffkin By Philip Brown, Field Marketing Specialist – Coldwell Banker, part of Compass International Holdings The real estate industry is changing faster than ever—and the leaders shaping that change are defining the future for agents, brokerages, and consumers alike. As […]
Unlocking AI for Real Estate Marketing: The CRIT Method Explained
Unlocking AI for Real Estate Marketing: The CRIT Method Explained As a real estate marketing specialist, I often hear agents say, “AI sounds great, but I never get the results I want.” The truth? It’s not the AI—it’s the prompt. How you ask determines what you get. That’s where the CRIT Method comes in. CRIT […]
