How to Activate Your Real Estate Marketing Plan for 2026 with AMP

If you’re a real estate agent looking to start 2026 strong, now is the time to plan ahead. Coldwell Banker’s Agent Marketing Plan (AMP) 2026 is your personalized roadmap to success—packed with strategies, tools, and actionable steps to grow your business.

In this post, we’ll cover:

What AMP 2026 is and why it matters
How to access your plan
Next steps to implement your marketing strategy

What Is AMP 2026?

AMP stands for Agent Marketing Plan, a comprehensive guide designed to help real estate professionals build a strong marketing foundation. From social media strategies to listing promotion ideas, AMP 2026 gives you a clear path to attract clients and close more deals.

Step 1: Access Your Personalized Plan

Log into MYCBDESK and navigate to:
MY BUSINESS > AMP 2026
Here, you’ll find your customized version of the plan, tailored to your goals and market.

Step 2: Schedule a Marketing Consultation

Don’t just download the plan—activate it! Book a Marketing 1:1 or sign up for the next “Agent Marketing Plan At-a-Glance” consultation. These sessions help you:

Understand your AMP strategy
Learn how to leverage Coldwell Banker tools
Create an actionable marketing calendar for 2026

Why Start Now?

Agents who plan ahead dominate early in the year. By implementing your AMP now, you’ll be ready to hit the ground running when the market heats up.

Ready to take action?
Log in, review your AMP, and schedule your consultation today. Your 2026 success starts now!