Level Up Your Real Estate Marketing

In today’s competitive real estate market, the agents who master marketing systems, lead capture, and consistent branding are the ones who stay top-of-mind—and win more listings. This blog dives into proven strategies for CRM adoption, open house engagement, and marketing tactics that actually work. These insights come straight from the field, curated by a Real Estate Marketing Specialist at Coldwell Banker serving New Jersey and New York.

1. CRM & Contact Management: Why MoxiEngage Can Be Your Secret Weapon

Your CRM is the backbone of your business
If you’re not using a CRM right now, you’re leaving money on the table. MoxiEngage isn’t just another tool—it’s designed specifically for real estate agents to streamline follow-ups, track opportunities, and keep your sphere engaged. Agents who consistently use a CRM report up to 29% higher sales productivity compared to those who don’t.

Start fresh for success
Rather than wrestling with old, messy data, begin with a clean CSV template when importing contacts into MoxiEngage. This ensures accuracy and avoids duplicate headaches. Once your contacts are in, activate Neighborhood News—a simple, automated way to keep clients informed about local market trends.

Pro tip: Even if email open rates average 20–40%, these touches keep your name top-of-mind. Add personalization and strong subject lines to boost engagement.

2. Open House Lead Capture: Pen + Paper Still Wins—Digital Is Catching Up

Why simplistic sign-in still works best
Agents often rely on iPad sign-ins, but pen-and-paper remains more effective when managing small groups, and allows for immediate interaction. [housingwire.com]

Your to-do list
✓ Use pen-and-paper and optionally pair with a QR Code to a Digital Form
✓ Input leads into Moxi or CSV manually for neighborhood drips.

3. Postcards vs. Digital Ads: Combined Strategies Win

Postcards still offer real results
USPS data shows direct mail has ~90% open rates compared to 20–25% for email. The Personal Marketing Company reports strong flash response and easy mailing options. PostcardMania found that adding digital remarketing (Facebook/Google) can turn single-mail campaigns into long-lasting branding funnels. [tpmco.com] [postcardmania.com]

Digital Boost ads offer speed and targeting
Boost integrates with Listing Concierge to capture leads, engagement metrics, and export CSVs for follow-up. Reports show digital ads often outperform print with ~70–75% saying they’re more cost-effective than traditional direct mail. [ijfmr.com], [aokmarketing.com]

Pro marketing strategy
Longer digital campaigns = broader visibility. Postcards? Try frequent runs (e.g., monthly 500-piece), not one large blast—visibility compounds over time. ROI may not be direct, but consistent presence builds trust and authority.

4. Tools of the Trade

Quick Action Plan

1. Download Moxi’s CSV template — clean and import your key contacts.
2. Launch neighborhood “news” drip campaigns —track open rates vs. 20–40% benchmarks. [propphy.com], [realtor.com]
3. Regularly export Boost ad leads—call or email within 24 hours.
4. Explore Xpress Docs—design future postcards economically.
5. Shift to longer, lower-budget Boost campaigns—build brand reach steadily.
6. Prepare for new tools rollout—stay flexible for migration and maintain clean data integrity. [manageclientcrm.com], [introhive.com]

Why It Matters

• Clean CRM = clearer market insights + faster follow-up
• Hybrid touch strategy (postcard + digital) = brand credibility
• Smart open house capture = more leads, justified value to sellers
• Compliance + consistency on social = long-term goodwill and reach

Final Thoughts

Real estate marketing in New Jersey and New York rewards consistency. Mix personal touches with data-driven habits, stay compliant yet creative, and your visibility—in both neighborhoods and online—will reward you.

If you’d like help setting up a neighborhood drip, designing posts, or troubleshooting Boost exports, my digital door is always open.